Performance Marketing & Channel Operations Specialist. Job in Princeton LilyLife

About NetElixir
NetElixir has spent over 22 years helping more than 1,000 ecommerce brands grow through real-world strategy, analytics, and exceptional execution. Today, we are bringing that experience into an AI-first future. We are hiring a Director of Growth to lead growth for the LXR Suite of AI-powered marketing solutions, including LXRInsights and related experimentation and analytics capabilities, focused on upper mid-market ecommerce brands ($50MM to $500MM in annual revenue). If you enjoy working with ecommerce brands but want to sit on the solution side rather than inside a single retailer, this role was built for you. We’re transforming from a performance marketing agency into what we believe the digital agency of tomorrow SHOULD be – a company where AI doesn't replace people, it empowers them. A place where curiosity meets capability, and experimentation drives growth.

About the Role
We’re looking for someone who doesn’t just "run campaigns," but actually understands how each channel works together to drive pipeline and revenue. This role sits at the center of our marketing engine-owning execution across LinkedIn, Meta, Mailchimp, Google Analytics, attribution, and programmatic/retargeting platforms like The Trade Desk and AdCellerant – while continuously optimizing performance using data and AI tools. If you’ve been hands‑on in campaigns daily and know how to move from clicks to conversions to real business impact, this role is for you.

What You’ll Own

Execute and optimize campaigns across:

LinkedIn Ads

Meta (Facebook/Instagram)

Email (Mailchimp)

Programmatic (The Trade Desk, AdCellerant)

Retargeting across channels

Manage full funnel performance:

Awareness, consideration, conversion, retargeting

Build and refine audience strategies (lookalikes, retargeting, segmentation)

Own campaign setup, launch, and daily optimization:

Budget pacing

Creative testing

Audience testing

Performance scaling

Work deeply in

Google Analytics 4 (GA4)

to:

Setup

Track performance

Analyze user journeys

Identify drop-offs and opportunities

Support attribution and tracking:

UTM structuring

Cross-channel performance alignment

Ensure accurate data flow across platforms

Run and optimize retargeting strategies:

Site visitors

Engaged users

Email lists

Platform-specific audiences

Use AI tools and automation:

Improve targeting and segmentation

Support campaign optimization

Enhance reporting and insights

Collaborate with design and content teams to:

Launch creatives fast

Test variations

Iterate based on performance

What We’re Looking For

Bachelor’s Degree

2‑4 years minimum in performance marketing / growth / paid media

Experience working across multiple channels (not just one platform)

Hands‑on experience managing campaigns inside:

LinkedIn Ads

Meta Ads Manager

Mailchimp

Google Analytics 4

Familiarity with:

The Trade Desk

AdCellerant

Strong understanding of:

Paid media funnels

Retargeting logic

Audience segmentation

Conversion tracking

Attribution challenges (multi‑touch vs platform‑reported)

Have:

Launched campaigns yourself

Managed budgets and pacing

Run A/B tests and made decisions from data

Worked inside platforms daily

What Makes You Stand Out

Stay updated on

Google & Meta ad changes

and actually apply them

Comfortable working with

AI tools in marketing workflows

Think in terms of performance, not just execution

Can connect channel metrics to

real business outcomes

Move fast and don’t wait to be told what to optimize

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