Digital Marketing Account Manager (Agency)

About the Role
The account manager is the primary client-facing owner of accounts and is responsible for driving client outcomes through integrated, strategy-driven, cross-channel thinking. We’re looking for someone who understands their clients’ businesses, is able to identify the right problems, recommend clear direction, and coordinate internal teams to deliver results aligned to clients’ goals.

You are a consultant who can hold high-level business conversations, identify core problems, and recommend clear strategic directions. Operating at the intersection of client success and internal execution, you will think holistically across SEO, paid media, and organic social, collaborating with technical specialists to turn complex data into growth stories.

Key Responsibilities
Own the client relationship and account strategy

Serve as the primary point of contact for assigned clients, building strong relationships and trust

Act as the ultimate owner of the client roadmap, shifting conversations from tactical daily tasks to long-term business growth.

Build a strong understanding of each client’s business and identify their core business problem or opportunity

Translate client goals into cross‑channel strategy

Diagnose problems and direct internal execution to drive business outcomes

Identify performance risks, gaps, and market opportunities early. Develop strong, data‑backed hypotheses and coordinate internal teams to deliver results aligned with clients’ macroeconomic goals.

Monitor account KPIs and performance trends in view of the client’s primary objective

Work closely with specialists, providing clear instructions and recommendations on areas that require validation, execution or deeper investigation.

Surface budget topups, new service uptakes and other relevant improvement opportunities

Drive Account Growth and Retention

Own the retention and growth of assigned accounts, identifying opportunities for upsell & cross‑sell based on client needs and performance gaps

Drive renewal conversations with a clear understanding of value delivered and future direction, ensuring clients see continued value in working with the agency through strong strategy and results

Provide accurate and up‑to‑date renewal forecasts for assigned accounts, including expected growth, risks, and changes in spend or scope

Work towards improving account value over time, not just maintaining status quo

Day‑to‑day execution and cross‑functional collaboration

Be able to advise credibly across multiple digital channels at a broad and strategic level

Know enough to ask the right questions, challenge weak thinking, and guide the client well

Provide actionable insights through performance reporting and optimization.

Continuously build breadth of knowledge across channels, industries, and AI‑enabled ways of working

Align with channel specialists, execution teams, and other stakeholders to ensure smooth delivery

Ensure actions agreed internally and externally are followed through

Keep all documentation and information related to clients updated

Requirements

Min. 3 years of experience in account management, client servicing, or a related field

A strong conceptual understanding of digital channels (SEO, Meta, Google, Organic Social) and an eagerness to adopt AI‑enabled ways of working.

Strong communication skills with the ability to engage, influence, and build client confidence

Demonstrated track record in driving account growth and retention

Demonstrated ability to understand high‑level client business models and transform abstract goals into structured digital strategies.

Comfortable working across multiple stakeholders and managing competing priorities

Hands‑on experience with Google and/or Meta platforms is a plus

Prior agency experience is highly preferred (a major plus); you must be comfortable with the pace, agility, and multi‑client dynamics of agency life.

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