Amazon PPC Manager (Onsite NYC)

We are seeking an experienced and data-driven Amazon PPC Manager to join our client’s eCommerce team. In this role, you will be responsible for managing, optimizing, and scaling pay-per-click (PPC) campaigns across the Amazon platform. The ideal candidate will have a proven track record of driving profitable growth through Amazon Advertising, be highly analytical, and thrive in a fast-paced, results-oriented environment.

Key Responsibilities

Manage Amazon PPC campaigns : Create, monitor, and optimize PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display) to achieve sales and profitability goals.

Campaign optimization : Perform daily bid management and adjustment of keyword and product targeting to optimize ROI and ACOS.

Keyword research : Conduct extensive keyword research to find new opportunities for scaling campaigns and optimizing current ones.

Analyze data : Monitor performance metrics, including impressions, clicks, conversions, and sales, and make data-driven decisions to optimize and scale campaigns.

Competitor analysis : Keep a close eye on competitor strategies and marketplace trends, adjusting your approach as necessary to maintain competitiveness.

A/B testing : Develop and implement testing strategies for ad creatives, landing pages, and other elements to improve campaign performance.

Budget management : Allocate and manage advertising budgets to maximize profitability.

Reporting : Prepare and present detailed campaign performance reports, providing actionable insights to improve overall strategy.

Collaboration : Work closely with the marketing, sales, and product teams to align campaign strategies with overall business objectives.

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