Social Media Coordinator

About Us:
Hype and Vice is a fast-growing, women‑founder brand that merges fashion and team spirit. We create licensed college and sports apparel with a trend‑forward, community‑driven approach.

The Role:
We’re looking for a Social Media Coordinator who lives at the intersection of internet culture, sports, and fashion. This role is all about creating content that resonates, moves fast, has the potential to go viral, and captures the humor and energy of sports fandom—while also delivering elevated, aesthetic content that reflects our brand. You’ll be responsible for turning trends, cultural moments, and fan behavior into content that feels on‑brand, visually compelling, and genuinely entertaining.

Key Responsibilities:

Create and execute social‑first content across TikTok, Instagram, and emerging platforms

Identify, adapt, and execute on trending formats, sounds, and cultural moments in real time

Concept and produce a mix of short‑form video content, from humorous, trend‑driven posts to elevated, aesthetic brand content

Translate sports moments, fan behavior, and team culture into timely, engaging, and shareable content

Develop content that balances humor, relatability, and strong visual identity

Maintain a cohesive, on‑brand aesthetic across all social platforms

Manage day‑to‑day posting, scheduling, and platform optimization

Engage with our community through comments, DMs, and interactive content

Monitor performance metrics and iterate quickly based on what’s working

Collaborate with the marketing and creative teams on campaigns, launches, and activations

Stay ahead of social trends, creators, and platform updates

Qualifications:

1–3 years of experience in social media, content creation, or a similar role

Deep understanding of TikTok, Instagram, and short‑form content trends

Strong awareness of sports culture, fandom, and current conversations across leagues and teams

Proven ability to create content that is engaging, shareable, and has viral potential\

Strong sense of humor with the ability to create content that feels natural, not forced

Strong eye for visual storytelling, styling, and aesthetic consistency

Creative thinker who can balance trend‑driven content with brand‑building visuals

Comfortable moving quickly, testing ideas, and adapting in real time

Passion for fashion, sports, and pop culture

Why Join Us:

Be part of a fast‑growing, trend‑driven fashion brand working with major sports leagues

Create content that sits at the intersection of sports, fashion, and internet culture

Opportunity to contribute creatively and bring ideas to life across our social platforms

Gain hands‑on experience creating both viral, trend‑driven content and elevated, aesthetic brand content

Have a direct impact on how our brand shows up online and engages with our community

Work in a collaborative, fast‑paced team environment with real ownership

Hybrid work model— in office 3 days per week

Competitive pay ($28/hour), health benefits, PTO, and 401(k)

To Apply:
Submit your resume along with links to social media content, portfolios, or accounts that showcase your work.

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