Senior Social Media Specialist - xstocks

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Become a Krakenite and build the future of crypto!
The Opportunity

Own xStocks social channels end-to-end, with a focus on growing a global audience (crypto-native + mainstream)
Lead community management and growth. Not just responding, but creating participation loops and campaigns
Turn complex topics (tokenized equities, markets, infra) into clear, engaging content
Run social for launches and announcements, making sure things land and get understood
Work closely with product marketing, partnerships, and regional teams to stay aligned and amplify key moments
Drive both always-on content and reactive content (markets, trends, cultural moments)
Coordinate localization with regional teams (incl. CN/APAC)
Support partner amplification where needed (co-marketing, reposts, etc.)
Build and manage a high-signal community: balancing education, participation, and entertainment
Create content yourself when needed (copy + simple visuals). We move FAST
Experiment across formats: threads, short-form, explainers, commentary, community-driven content
Use social + community feedback to inform content and overall strategy
Own performance: reach, engagement, growth, retention, and keep improving it
Skills You Should HODL

5–8+ years in social/content roles (crypto, fintech, or consumer tech helps)
Strong understanding of how content actually performs on X, TikTok, IG. Not just how it looks but what audience likes to see and engage with
Good grasp of crypto + financial markets, and the ability to simplify them
Experience building and managing communities (bonus if you've worked with gamified systems like points/rewards)
Strong storytelling instincts. You know how to make things click
Able to create content end-to-end (writing + scrappy visuals when needed)
Comfortable working cross-functionally and moving fast
Experience with localization across markets is a plus
Data-aware. You track what works and adjust quickly
Uses AI tools to move faster (not as a crutch, but as leverage)
Self-directed, responsive, and comfortable in a high-velocity environment
Actually plugged into crypto Twitter / market conversations