Specialist, Brand Marketing

Specialist, Brand Marketing

Pay Range: $67,700.00 – $88,830.00 Brand: Victoria's Secret Location: Reynoldsburg, OH Location Type: Hybrid Job Area: Marketing Employment Type: Full-time
At Victoria's Secret & Co, you'll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You'll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you'll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Role
This role will support the Senior Manager, Brand Marketing – Lifestyle Categories in advancing three key pillars: Category Growth, Go-To-Market Strategy, and Sponsorships & Partnerships across emerging lifestyle categories including Sleep, Apparel, Accessories, Sport, and Swim.
This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and helping bring new growth areas of the business to life.
Your Impact
1. Category Growth Opportunities
Support the Senior Manager in identifying and activating growth opportunities across emerging lifestyle categories
Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life
Monitor competitive landscape and cultural trends to surface insights and inform category storytelling
Assist in test-and-learn initiatives, including new product launches, trend drops, and emerging category moments
Contribute to hindsight analysis and help translate learnings into actionable recommendations
2. Go-To-Market Strategy
Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery
Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials
Help drive promotional storytelling and ensure consistency across digital and store touchpoints
Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification
Support weekly hindsight-to-action processes and contribute to seasonal and campaign recaps
3. Sponsorships & Partnerships
Support the development and execution of brand partnerships, collaborations, and sponsorship opportunities across lifestyle categories
Assist in coordinating partnership activations across channels, ensuring alignment with brand strategy
Contribute to research and identification of potential partners
Support execution of experiential marketing initiatives including store events, pop-ups, and key brand moments
4. Special Projects & Brand Initiatives
Support execution of high-priority brand initiatives tied to category expansion
Partner with store operations to support executional excellence and field communication
Participate in store visits and help translate insights into actionable recommendations
Minimum Salary: $67,700.00
Maximum Salary: $88,830.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
Bachelor's Degree in Marketing, Communications, or equivalent preferred
2-3 years relevant working experience
Fashion retail experience a plus
Creative thinker who can brainstorm innovative ideas
Excellent organization and time management skills
Ability to work in a fast-paced environment
Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
Strong presentation, communication, and writing skills
As a hybrid role, the person in this role will be expected to be in office three days a week
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Benefits
Paid parental leave to bond with your new addition
401(k) savings plan with company match
Merit increases and performance bonuses
On-the-spot recognition and rewards for a job well done
Employee stock purchase program
Merchandise discounts
Medical, dental, vision, and pharmacy coverage
Tuition reimbursement
Commuter benefits
Working and Living in Columbus/Reynoldsburg, Ohio
Known as "The Discovery City," Columbus, Ohio, is a place where new ideas and creativity flourish. This makes Columbus a fitting home for Victoria's Secret & Co. The Columbus/Reynoldsburg area is vibrant, eclectic, and on the move. It boasts an exciting mix of arts, shopping, dining, and entertainment. For those with a passion for the great outdoors, there is an extensive park system where you can hike, bike, explore, and much more. As the state capital of Ohio, Columbus is a hub of local, national, and international activity. It is also renowned for the exceptional quality of its public education, from K-12 to the world-renowned Ohio State University. Above all, the area's rich variety of charming and inviting neighborhoods make this an ideal place to call home.