Digital Communications Manager (Cannabis Industry). Job in Perris LilyLifestyle

Claybourne Co. is a top-selling North American cannabis cultivator and lifestyle brand built on premium products, intentional design and culture-forward storytelling. Our brand lives at the intersection of quality, craft and attitude. As we expand across new territories, product categories and lifestyle offerings, we're seeking a communications-driven digital marketer to own how our story shows up across e‑mail, web and social operations.

Job Overview
Claybourne Co. is looking for a seasoned, Digital Communications Manager to join our creative team in Perris, CA.

The Digital Communications Manager owns Claybourne Co's digital messaging strategy and execution across e‑mail, web content and social operations - ensuring the right message reaches the right audience at the right moment.

Key responsibilities
E-mail and Lifecycle Communications (Primary Focus)
Owns B2B and B2C e‑mail communications including but not limited to:

New product launches

Merchandise releases

Territory launches

Brand and lifestyle newsletter

Organize, segment and maintain e‑mail lists by audience, market and engagement.

Develop e‑mail list growth strategies and plans via all digital channels.

Write and edit e‑mail copy to ensure clarity, brand voice and effectiveness.

Build and manage e‑mail flows

Welcome & On‑boarding

Launch sequences

Back‑in‑stock notifications

Event and merchandise follow‑ups

Manage cadence, frequency and deliverability of best practices.

Social Operations & Campaign Planning
Plan and manage digital content calendars aligned with:

Product launches

New market expansions

Merchandise drops and brand moments

Coordinate messaging across e‑mail, web and social channels.

Brief internal designers and video teams on content needs and timelines.

Ensure message consistency across all digital touchpoints.

Product Launch & Market Communications

Support product and market launches with clear communication plans

Customize messaging by territory and audience

Partner with sales, distribution and operations to align timing and availability

Create internal launch briefs to keep teams aligned

Web Content Direction
Own messaging and content direction for:

Homepage updates

Product and collection pages

Merchandise drops

Campaign landing pages

Work with design and web teams to plan and execute updates.

Strategy, Optimization & Coordination

Monitor engagement metrics and optimize messaging over time

Maintain Claybourne Co's digital voice and messaging standards

Coordinate with external agencies handling paid media and SEO

Ensure brand consistency across owned digital channels

Minimum Qualifications
Communications Expertise

3‑5+ years preferred in digital communications, lifecycle marketing or CRM‑focused roles

Proven experience owning e‑mail marketing strategy and execution

Strong copywriting skills with an editorial mindset

Clear understanding of audience segmentation and message timing

Highly organized, proactive and self‑directed

Strategic thinker who is also comfortable executing

Ability to thrive in a fast‑moving, regulated environment

Organizational Strengths

Experience managing multiple campaigns, timelines and deliverables

Comfortable working cross‑functionally with creative, sales and operations teams

Tools & Fluency

Hands‑on experience with e‑mail platforms (Klaviyo, etc.)

Experience briefing designers and reviewing creative assets

Familiarity with Web/CMS workflows (Squarespace, Shopify, etc.)

Experience supporting merchandise or lifestyle brand drops is a plus but not required

Experience managing external agencies is a plus but not required

CPG/Apparel/Cannabis industry is a plus but not required

SMS or text marketing experience is a plus but not required

B2B communications experience (retail, wholesale or trade marketing), paid media, SEO strategy (not execution) is a plus but not required

Compensation and Benefits

Pay Range: $80,000 - $90,000

Benefits: Medical, Dental, Vision, 401K, Life Insurance, Bonus Program

Schedule: Full‑time, Monday - Friday

Report to: VP Marketing / Creative Director

Work Location: Perris, CA (non‑remote)

Application Requirement
Along with your resume and cover letter, please include a link to your professional portfolio showcasing your best work. Your portfolio should highlight projects that demonstrate your skills in the specific area [e.g., digital communications].

Must be able to successfully pass a background check to include criminal history and previous employment.

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