Digital Content Strategist

Digital Content Strategist

Overview
Guide strategic content and brand presentation across Kent State’s digital ecosystem to ensure that institutional messaging is clear, compelling and visually cohesive across digital platforms. Oversees content strategy for the university’s web presence while collaborating with campus partners to align storytelling, brand expression and audience engagement across multiple digital channels. Supports the evolution of Kent State’s digital experience through data-informed decision making, emerging AI technologies and modern digital search optimization. Reports to Executive Director, Digital Communications.

Responsibilities

Serve as a content strategist for Kent State University’s web ecosystem, ensuring content aligns with institutional brand strategy, audience needs and digital engagement goals.

Contribute to the development and advance implementation of content strategies that support digital transformation initiatives including AI-assisted search, personalized digital experiences and evolving digital marketing practices.

Collaborate with campus partners responsible for digital content across multiple platforms (e.g., institutional websites, enterprise communication systems and student engagement platforms) to align messaging and brand presentation.

Write, edit and present compelling digital content; recommend strategic approaches to digital storytelling and content performance; and ensure content is clear, engaging and visually cohesive across digital platforms.

Contribute to digital experience and web personalization initiatives that improve how audiences interact with Kent State’s digital platforms, including development of modular content structures, dynamic content strategies and platform-level user experience improvements.

Provide strategic consultation to campus partners on content structure, digital storytelling, visual presentation and content governance.

Analyze data from web analytics, search platforms and engagement tools to identify trends and opportunities to improve content performance.

Establish content performance goals and measurement frameworks using analytics tools to assess audience engagement, search visibility and content effectiveness.

Guide content optimization initiatives and/or contribute to implementation of plans to improve discoverability in modern search environments, including traditional search engines and emerging AI-driven discovery tools such as AI overviews and conversational search experiences.

Collaborate with design and digital teams to ensure content is presented in a clear, accessible and aesthetically consistent manner across digital platforms.

Contribute to user experience research including usability testing, analytics review and audience feedback to inform continuous improvements.

Prepare dashboards and reports summarizing digital performance and strategic insights.

Perform related duties as assigned.

Qualifications
Bachelor’s degree in marketing, communications, digital media, business or related field and two years of relevant experience, or six years of progressively responsible experience in the field of digital content strategy, web and digital experience or digital communications.

Knowledge

Digital content strategy and storytelling

Search engine optimization and evolving search technologies (SEO, GEO, AEO)

Web analytics and data visualization tools (Google analytics, Looker Studio or similar)

Digital brand standards and content governance

Audience engagement strategies and digital marketing practices

Skills

Strategic content planning and editorial leadership

Digital content expertise and brand presentation

Data interpretation and performance analysis

Content management systems and digital publishing platforms

Written and interpersonal communication

Abilities

Translate institutional goals into effective digital content strategies

Guide cohesive messaging and visual presentation across digital platforms

Use analytics and emerging AI tools to inform content improvements

Collaborate effectively with cross-functional teams across a large organization

Manage multiple strategic initiatives simultaneously

Additional Requirements

Must pass a security check.

Working Schedule: Monday – Friday 8 AM – 5 PM or otherwise discussed with your supervisor.

EEO Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Disclaimer
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.

#J-18808-Ljbffr