Global Landing Page Optimization Lead

Why Here?
Airwallex is the only unified payments and financial platform for global businesses. Powered by its unique combination of proprietary infrastructure and software, it empowers over 200,000 businesses worldwide with fully integrated solutions for accounts, payments, spend management, treasury, and embedded finance at a global scale. This role is within the Global Performance Marketing team, which partners closely with Product Marketing, Web Engineering, Design, and Regional Marketing to deliver high-performing, locally relevant experiences.

What Will You Do?
As a Manager, Landing Page Optimization at Airwallex, you will lead landing page optimization and conversion rate improvement across the U.S. and EMEA acquisition funnels by designing and executing high-impact experiments. You will own the LPO personalization strategy in Contentful, tailoring experiences by region, channel, and audience segment to improve conversion efficiency and CAC performance. Additionally, you will leverage behavioral tools, dashboards, and statistical analysis to identify opportunities, document learnings, and embed a culture of data-driven experimentation across marketing and product teams.

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