VP, Brand Strategy & Activation

Founded in 1978, KemperSports is an independent golf, facility and hospitality management company based in Northbrook, Illinois. We specialize in property and experience management, providing expertise and turn‑key management in all areas of operations from finance and accounting to human resources, to sales and marketing. The KemperSports portfolio features more than 215 facilities across 40 states, including more top 100 golf courses by leading publications than any other management company.

Position Summary
This is an opportunity to shape a brand that lives at the intersection of sport, hospitality, and human connection. The Vice President of Brand Management is responsible for defining, evolving and activating the KemperSports brand across all touchpoints including teammate, client, and consumer.

This role sits at the center of strategy and execution, ensuring the brand is not only clearly defined, but consistently brought to life across marketing, communications, property-level experiences, and business development efforts.

The Vice President will lead brand strategy, architecture, storytelling and governance while partnering cross-functionally to translate brand into growth, differentiation and client value.

Role and Responsibilities
Brand Strategy & Positioning

Define and evolve KemperSports’ brand positioning, narrative and value proposition across B2B and B2C audiences

Maintain a clear and differentiated brand story across the enterprise in all communication channels and mediums with sharp focus on new business development growth

Lead development of brand communication strategies, messaging platforms, and campaign themes aligned to business priorities

Brand Activation & Storytelling

Translate brand strategy into compelling, integrated marketing and communication programs

Lead development of brand campaigns, thought leadership, and storytelling that elevate KemperSports’ market presence

Partner with PR and social teams to ensure consistent voice and narrative across all channels

Champion “brand in action” ensuring the experience delivered at properties reflects the brand promise

Creative Direction & Content

Oversee creative direction across all brand expressions (visual identity, tone of voice, content standards)

Guide development of high-impact content (video, social, digital, experiential) that showcases the brand

Ensure consistency and quality across all creative outputs internally and with agency partners

Brand Governance & Standards

Establish and enforce brand guidelines across the organization and portfolio

Build scalable tools and resources for property-level marketing teams to execute within brand standards

Conduct regular brand audits to ensure alignment and identify opportunities for improvement

Cross-Functional Leadership

Partner with new business development, operations, and HR to embed brand into all aspects of the business

Support client acquisition and retention by clearly and consistently articulating the KemperSports brand advantage

Collaborate with field marketing teams to ensure brand consistency with local relevance

Lead and develop brand and creative team members

Manage external agencies (creative, branding, content, research) to deliver best-in-class work

Foster a culture of creativity, clarity, and accountability

Qualifications

8–12+ years of experience in brand management, marketing strategy, or related field

Experience in hospitality, sports, lifestyle, or multi-location service brands preferred

Proven ability to build and scale brands across complex, decentralized organizations

Strong strategic thinking paired with hands‑on execution capability

Exceptional storytelling, communication, and presentation skills

Experience managing creative teams and agency partners

Ability to influence senior leadership and cross‑functional stakeholders

Skills and Competencies

Brand leadership and vision

Strategic clarity and prioritization

Creative excellence and taste

Cross‑functional collaboration

Customer and client‑centric thinking

Operational discipline and scalability

What Success Looks Like

A clear, differentiated KemperSports brand that resonates with clients and consumers

Consistent brand expression across all properties and touchpoints

Elevated market perception and increased brand‑driven demand

Strong internal adoption—teams understand and actively use the brand

Measurable impact on growth, client acquisition, and engagement

Classifications
Full‑time, exempt, year‑round

KemperSports Management is an Equal Opportunity Employer

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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