Brand Partnerships Director — Digital & Content Growth

The Director, Brand Partnerships will lead the development and execution of revenue-generating brand integrations and sponsorships across Lionsgate’s portfolio of digital platform channels and original content initiatives. This role is responsible for creating innovative, scalable branded content opportunities that align advertiser objectives with Lionsgate’s content strategy and audience engagement goals across digital, social, and emerging platforms.

The Director will work cross-functionally with creative, production, digital, and sales teams, while serving as a key client-facing partner to build, execute, and grow long-term brand relationships.

Responsibilities

Lead the ideation and execution of multi-platform branded partnerships across Lionsgate’s digital channels and original content initiatives

Identify opportunities to integrate brands into digital-first programming, social extensions, and emerging content formats

Develop scalable sponsorship frameworks and repeatable branded content offerings across multiple platforms

Drive full lifecycle execution of branded partnerships—from concept development and pitch through production, launch, and delivery

Collaborate with internal stakeholders to ensure seamless execution aligned with creative vision, brand objectives, and timelines

Oversee integration quality and ensure brand alignment with Lionsgate’s creative standards

Partner closely with content, production, editorial, and digital teams to develop integrated brand opportunities within ongoing and upcoming projects

Collaborate with ad sales and distribution teams to align branded content offerings with broader revenue strategies

Work with legal, finance, and operations teams to support deal structuring and execution

Serve as a primary point of contact for select brand partners and agencies, building and maintaining strong, long-term relationships

Lead client presentations, pitch materials, and partnership proposals

Support renewals and upsell opportunities through proactive relationship management and performance insights

Contribute to the development of digital-first content concepts that are inherently brand-friendly and partnership-ready

Stay ahead of industry trends across OTT, social platforms, and creator-driven ecosystems to inform new opportunities

Collaborate with internal teams to evolve Lionsgate’s branded content capabilities and go-to-market strategies

Implement and oversee performance tracking and post-campaign recaps to demonstrate ROI to partners

Translate insights into actionable recommendations to optimize future partnerships and drive repeat business

Continuously refine measurement frameworks for digital and cross-platform branded content

Qualifications and Skills

5-7 years of experience in branded content, partnerships, ad sales, or integrated marketing within media, entertainment, or digital platforms

Proven ability to develop and execute multi-platform brand partnerships and integrations

Strong understanding of digital content ecosystems, including social, streaming, and creator-led platforms

Experience managing cross-functional projects from concept through delivery

Excellent client-facing skills with a track record of building and growing partnerships

Ability to leverage performance data and insights to inform strategy and demonstrate ROI

Strong storytelling and presentation skills, with the ability to translate ideas into compelling client narratives

Highly organized and detail-oriented, with the ability to manage multiple initiatives simultaneously

Proactive, solutions-oriented mindset with strong communication and collaboration skills

Ability to operate effectively in a fast-paced, evolving media environment

Bachelor’s degree or equivalent experience preferred

Additional Requirements
This position requires five (5) days per week in office.

Compensation
$130,000 - $140,000

Benefits

Full Coverage – Medical, Vision, and Dental

Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day

401(k) company matching

EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

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