Affiliate Marketing Manager (hybrid Houston, Apparel)

Position Overview
The Affiliate Marketing Manager will play a critical role in growing the affiliate channel to drive brand awareness, traffic, and revenue. This role involves managing and scaling partnerships with affiliate networks, publishers, influencers, and other performance‑based marketing partners. The ideal candidate will have a proven track record in affiliate marketing, a data‑driven mindset, and a passion for fashion and eCommerce.

Key Responsibilities
Affiliate Program Strategy

Develop and execute a comprehensive affiliate marketing strategy aligned with overall brand goals and objectives.

Identify, recruit, and onboard new affiliate partners to drive channel growth.

Negotiate terms and commission structures to optimize partnerships and ROI.

Relationship Management

Build and maintain strong relationships with affiliate partners, ensuring they are engaged and supported.

Collaborate with influencers, bloggers, and content creators to promote the brand effectively.

Act as the main point of contact for affiliate inquiries, troubleshooting, and support.

Campaign Management

Plan and execute affiliate campaigns, promotions, and exclusive offers to incentivize partners.

Provide affiliates with up-to-date creative assets, tracking links, and product information.

Monitor compliance to ensure affiliates adhere to brand guidelines and terms.

Performance Analysis

Track, measure, and analyze affiliate performance metrics using tools like Google Analytics and affiliate network platforms.

Provide actionable insights to optimize campaign performance and partner ROI.

Regularly report on the affiliate program’s impact on sales, traffic, and customer acquisition.

Cross-Functional Collaboration

Work closely with the eCommerce, paid media, and creative teams to align affiliate campaigns with broader marketing initiatives.

Partner with the product team to understand upcoming launches and communicate key features to affiliates.

Qualifications

Experience:

3+ years of affiliate marketing experience, preferably in the apparel or eCommerce space.

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