Senior Digital Marketing Strategy Director

About Spinutech

Spinutech is an award-winning digital agency with over two decades of experience delivering innovative, data-driven web and marketing solutions. We're proud to hold elite partnerships-including Progress Sitefinity Premier Partner, Google Premier Partner, Google Marketing Platform Certified, Meta Business Partner, and nopCommerce Gold Partner status. At Spinutech, we're deeply invested in your potential-today and for the future.

We're seeking an experienced Account Director to join our team. This senior leadership role is ideal for someone who thrives at the intersection of strategy, business leadership, and digital marketing innovation-particularly in industries that demand precision, compliance, and multi-location coordination.

Experience in the senior living, healthcare, or multi-location B2C/B2B service sectors is highly preferred. The ideal candidate has led integrated marketing efforts across numerous locations or franchise-style organizations, bringing deep understanding of regional nuances, localized media strategies, and the ability to scale performance across a distributed network.

You’ll guide a team of Account Supervisors and Account Managers overseeing a diverse portfolio of clients, ensuring excellence in execution, solving client business problems, and driving measurable performance against core KPIs. You’ll work closely with Spinutech's senior leadership, strategists, and channel experts to broker the right agency capabilities across SEO, media, creative, and analytics to deliver holistic, business-driving outcomes.

Above all, we’re looking for a collaborative, confident, and curious leader who can balance strategic thinking with tactical execution, and who understands the unique marketing dynamics of multi-location brands—especially within the senior living space.

This position is open only to candidates who reside in the United States and are authorized to work in the U.S. without the need for current or future employer sponsorship.

Dallas Metroplex location is highly preferred

Responsibilities
Strategic & Thought Leadership

Serve as the primary strategic advisor and business leader for key clients—guiding digital marketing strategy, performance insights, and cross-channel integration

Anticipate client needs and proactively identify opportunities for growth, innovation and business performance improvement

Translate complex data and marketing analytics into actionable strategies and clear narratives that connect marketing impact to business results

Apply ecosystem-level thinking to ensure all strategies are connected across paid, earned, and owned channels for maximum efficiency and effectiveness

Stay ahead of emerging digital trends and tools to continually evolve client strategies and internal best practices

Apply expertise in multi-location campaign management, ensuring media strategies drive both local and national performance for clients with regional footprints

Client Partnership & Relationship Management

Build and maintain trusted partnerships with senior-level and C-suite client stakeholders

Provide strategic direction and business guidance across the full marketing mix to ensure client objectives and KPIs are exceeded

Act as a senior escalation point for clients, ensuring solutions are both strategic and actionable

Champion client retention, satisfaction, and long-term growth through proactive communication and value delivery

Leverage understanding of client industries, audience behavior, and market dynamics to guide data-informed recommendations

Team Leadership & Development

Lead and mentor a team of Account Supervisors and Account Managers—providing guidance, feedback, and growth opportunities

Foster a culture of collaboration, accountability, and continuous improvement across the team

Establish clear goals and KPIs for team performance, client satisfaction, and account profitability

Ensure efficient resource allocation and utilization across accounts to maintain fiscal health and team balance

Operational Excellence

Oversee scopes of work, budgets, and deliverables—ensuring projects are on time, on budget, and strategically aligned

Collaborate with cross-functional teams (strategy, media, creative, analytics, and development) to ensure integrated campaign delivery

Lead internal discussions to troubleshoot challenges, improve workflows, and optimize team efficiency

Drive innovation and idea generation through regular brainstorming and cross-discipline collaboration

Requirements

10+ years of experience in client service and account management, with deep expertise in digital marketing strategy and performance media

Experience in senior living, healthcare, or other multi-location marketing environments strongly preferred

Proven success driving client business performance against measurable KPIs and growth objectives

3+ years of leadership experience managing high-performing account or client service teams

Proven success in building senior-level client relationships and managing large, complex accounts

Agency experience required

Strong analytical and strategic thinking skills; ability to connect data to insights and insights to business action

Advanced understanding of Google Analytics, paid media, SEO, social, and content strategies (certification not required for hire, but willingness to obtain is expected)

Highly organized and detail-oriented, with a process-driven mindset and a focus on efficiency and scalability

Strong financial acumen and understanding of account profitability and resource management

Excellent communication and presentation skills—able to clearly articulate complex concepts to diverse audiences

Proficiency with Microsoft Office and Google Workspace tools (particularly Excel/Sheets for budgeting and analytics)

Experience leading client presentations or public speaking engagements required

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