Brand Designer

BRAND DESIGNER
Center for Elders’ Independence is a PACE (Program of All-Inclusive Care for the Elderly) organization (PO) that uses an interdisciplinary team approach for care planning and implementing purposeful, high-quality, affordable, and integrated health care services to older adults. Our PO includes Adult Day Health Centers and primary care clinics, promoting participant autonomy, quality of life, and the ability for individuals to live in their communities.

DUTIES AND RESPONSIBILITIES
Brand Strategy and Identity

Evolve and maintain CEI’s visual identity, ensuring it reflects our mission, values, and strategic direction

Lead the development of brand systems, including updating brand guidelines, visual language, typography, color, and imagery

Translate strategic objectives into visual concepts and frameworks

Serve as the primary guardian of the brand, ensuring consistency across all internal and external channels

Design Systems

Evolve and maintain a comprehensive library of branded templates, including slide decks, documents, Canva templates, social media assets, and email templates

Develop new, accessible design resources and guidance in partnership with internal cross-functional teams, enabling non-designer team members to distribute content in appropriately branded packages

Create and maintain a centralized asset hub, including logos, icons, elements, and media

Asset Production

Design a range of visual assets, including for campaigns, presentations, reports, direct mail, email, web, social media, and display

Ensure all materials meet standards for accessibility, usability, and brand alignment

Collaborate with Marketing and Communications colleagues and cross-functional stakeholders to meet day-to-day design needs

Collaboration

Collaborate with Marketing and Communications colleagues to manage design requests and production timelines, meeting expectations for timely delivery

Provide guidance to team members on usage of brand elements and branded templates

Iterate, evolve, and improve brand systems and processes over time in collaboration with Marketing and Communications colleagues and executive leadership

Work with external partners, contractors, and agencies to manage and meet overflow or specialty needs

QUALIFICATIONS

Bachelor’s degree in design, visual arts, or media preferred, or an equivalent combination of education and experience.

Minimum of 5 years’ experience in brand design, visual design, or similar role.

Strong design portfolio demonstrating both brand identity work and production-level design applications.

Experience managing and extending brand systems and style guides.

Demonstrated expertise in both print (direct mail, flyers, signage, etc.) and digital (email, web, social, video) formats.

Ability to work independently, manage multiple projects, and deliver designs on or ahead of deadlines.

SKILLS AND COMPETENCIES
Brand and Strategic Design

Ability to evolve and maintain a cohesive brand identity

Strong ability to create and apply visual systems across digital and print

Excellent skills related to typography, layout, color theory, composition, and visual hierarchy

Able to review and guide contractors and specialists in producing work consistent with internal standards

Technical Skills

Expert-level proficiency in using Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.); short-format video editing (Premiere, etc.) a strong plus

Solid understanding of visual accessibility standards, such as color contrast, type size, and document formatting

Strong ability to execute print pre-press and production tasks

Familiarity with digital design principles, including optimal resolution, mobile-first design, and web design principles (coding ability not required)

Understanding of basic HTML and CSS styles

Systems and Templates

Ability to create responsive email templates using standard email marketing platforms such as Mailchimp and Marketing Cloud

Ability to create user-friendly assets for non-designers

Strong ability to create scalable design libraries and templates for industry-standard platforms (Powerpoint, Word, Canva, etc.)

Production

Ability to efficiently deliver high-quality branded assets

Excellent attention to detail and consistency in work

Comfortable handling short-turnaround design needs in tandem with planned larger projects

Collaboration (repeated)

Strong ability to clearly communicate design rationale and guide stakeholders on brand use

Ability to speak clearly and compellingly about visual brand identity to non-designers, providing guidance in accessing effective, on-brand solutions

Ability to collaboratively respond to and address stakeholder input

Project Management

Strong project management and time management; capable of delivering designs according to creative brief and on schedule.

Comfortable utilizing project management platforms to manage complex work, including reviews and approvals.

The above job description is intended to communicate the general function of the position mentioned and by no means should be considered an exhaustive or complete outline of the specific tasks and functions that will be required. CEI reserves the right to change job descriptions, site assignments, and or work hours as required by the needs of the program. All employees are expected to perform their duties within their ability as required by the job and/or as requested by management.

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