Senior Media Buyer

The role
We’re looking for a hands‑on Media Buyer to plan, launch, and optimize performance campaigns that support TalkShopLive’s Marketplace. This role focuses on driving measurable outcomes for artists, authors, celebrities, and creators across album launches, book releases, merchandise and limited edition drops.

This is a fast‑paced, launch‑driven environment with multiple campaigns running concurrently. You’ll be responsible for translating run‑of‑show launch plans into effective paid media executions.

What you’ll do

Execute and optimize performance campaigns across Google Ads and Meta (Facebook/Instagram) to drive Marketplace sales

Build and manage full‑funnel campaigns, including prospecting, retargeting, re‑engagement, and launch‑surge moments

Turn launch calendars and creator priorities into paid media execution, including budgets, targeting, pacing, and creative setup

Build, test, and refine audience strategies across interests, custom segments, lookalikes, and site activity

Launch and iterate on creative testing (hooks, offers, formats, placements) in partnership with creative teams

Monitor performance daily and optimize toward efficiency and scale, balancing cost, conversion, and return

Deliver clear weekly and launch‑level reporting focused on insights, learnings, and next steps

Identify scalable vertical‑specific playbooks and codify learnings into repeatable best practices

What We’re Looking For

5+ years of hands‑on experience managing Meta Ads and Google Ads in a performance‑driven environment (e‑commerce and/or marketplace strongly preferred).

Demonstrated ability to manage multiple simultaneous launches and move quickly without sacrificing quality.

Strong analytical skill set: comfortable making decisions from performance data, building simple models, and explaining results to non‑specialists.

Solid understanding of measurement fundamentals: pixels/events, attribution basics, UTMs, and platform‑to‑analytics reconciliation.

Excellent communication and project management skills; dependable follow‑through with cross‑functional partners.

Comfortable owning execution end‑to‑end (this is not a “strategy‑only” role).

Nice to have

Experience running TikTok Ads and/or building a channel from test phase to scale.

Experience marketing entertainment, talent/creator‑led products, limited drops, or event‑based commerce.

Familiarity with GA4, Google Tag Manager, and incrementality testing concepts.

Experience with retail media / performance creative best practices for short‑form video. Prior work in high‑growth startups or similarly fast‑paced environments.

What We Offer

Competitive salary and benefits package

Opportunity to work with a talented and passionate team in a fast‑paced, innovative environment

Professional development opportunities and a supportive learning culture

About TalkShopLive
TalkShopLive is a leading live commerce platform where creators, brands, and retailers connect with audiences through interactive, shoppable video. As a remote‑first company, we build technology at the intersection of media, commerce, and community. TalkShopLive is powering the future of shopping.

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