Digital Marketing Manager

COVE Animal Health is a growing network of veterinary hospitals built around high-quality medicine, strong hospital leadership, and a commitment to doing right by our teams and clients. As we continue to expand across primary care, urgent care, specialty, and emergency services, we re investing in scalable, data-driven marketing that directly supports hospital growth and performance.
This role is a key part of that investment.
We re seeking a strategic, analytical, and hands-on Digital Marketing Manager to drive enterprise-level growth through performance-focused digital marketing across the COVE Animal Health network. This role owns the strategy, execution, optimization, and measurement of digital channels, with a strong focus on paid search, paid social, analytics, attribution, and conversion optimization.
You ll partner closely with marketing leadership, regional teams, and operations leaders to turn business priorities into measurable digital programs that drive new client acquisition, referral engagement, and service-line growth.
Success in this role is measured by efficiency, pipeline contribution, conversion performance, and visibility into how digital marketing impacts revenue.
What You ll Do
Digital Strategy & Demand Generation
Develop and execute enterprise digital marketing strategies aligned with regional and service-line growth goals
Apply demand generation principles to capture high-intent audiences and convert interest into measurable business growth
Conduct market and competitor analysis to identify opportunities and guide channel strategy
Partner with marketing leadership and operations teams to translate business objectives into actionable digital marketing plans
Channel Ownership & Campaign Execution
Own paid search and paid social strategy, including campaign structure, optimization, testing, and scaling
Oversee integrated digital programs across paid media, web experiences, and lifecycle touchpoints
Optimize landing pages and conversion pathways to improve lead quality, booked appointments, and acquisition efficiency
Support new hospital openings, service-line launches, and referral growth initiatives through digital activation
Evaluate and test emerging channels, platforms, and tactics to stay ahead of market trends
Analytics, Attribution & Reporting
Own enterprise digital measurement and attribution across phone, form, QR, and booking conversions
Build and maintain dashboards that connect digital performance to pipeline, revenue, and operational outcomes
Manage call tracking strategy, including CallRail setup, attribution modeling, and CRM integration
Translate performance data into actionable insights and optimization recommendations
Ensure consistency in tracking, KPIs, and reporting across regions and campaigns
Budget Management
Execute and optimize digital spend within an approved enterprise budget
Monitor pacing, performance, and channel efficiency across multiple regions and service lines
Surface risks, opportunities, and strategic insights to support future budget planning
Brand & Execution Standards
Ensure all digital marketing aligns with enterprise and regional brand standards
Partner with creative and leadership teams to ensure campaigns are effective, human, and on-brand
Maintain high standards of execution across all digital marketing initiatives
What Success Looks Like
Measurable growth in new clients driven by digital marketing programs
Strong contribution of digital channels to enterprise pipeline and revenue
Improved conversion rates from high-intent leads to booked appointments
Reduced customer acquisition costs and improved ROAS
Clear, consistent reporting that supports confident, data-driven decision-making
What We re Looking For
5 7+ years of experience in digital marketing, with deep expertise in paid search and paid social
Experience managing large, multi-region digital marketing programs with established budgets
Strong analytical and technical skills, including:

Google Ads
Meta Ads Manager
GA4
CallRail
HubSpot CRM

Strong understanding of attribution, conversion tracking, and marketing analytics
Ability to clearly connect marketing performance to pipeline and revenue outcomes
Experience in healthcare, veterinary medicine, or multi-location service organizations preferred
Collaborative, solutions-oriented mindset with strong communication skills
Highly organized with the ability to manage multiple priorities in a fast-paced, growth-focused environment
Why Join COVE
At COVE, we re building something different a veterinarian-led network designed to support exceptional medicine, strong local hospital culture, and long-term growth. Our hospitals maintain their unique identities while benefiting from the collaboration, infrastructure, and shared expertise of a larger network.
This is an opportunity to help shape and scale digital marketing across a rapidly growing healthcare organization where your work will directly impact hospital growth, client acquisition, and patient access to care.
Benefits
Competitive compensation
Medical, dental, and vision insurance
401(k) with company match
Paid time off and paid holidays
Continuing education and professional development support
Employee pet care discounts
Collaborative, growth-focused culture
Salary $90,000-$100,000/year
Opportunities for career advancement within a growing organization
COVE Animal Health is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and encourage candidates from all backgrounds to apply.

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