Field Marketing Manager

ThreatModeler is the leader in AI-driven threat modeling, helping enterprises secure modern applications and infrastructure at scale for an enterprise-wide view of risk. We work with the worlds largest security, engineering, and architecture teams to identify and mitigate risk early in the development lifecycle across applications, cloud, and AI systems.

Purpose of the Role
ThreatModeler is seeking a highly organized, results-driven Field Marketing Manager to plan and execute a comprehensive field marketing strategy aligned with revenue and pipeline goals. This strategic role will collaborate closely with field sales, BDRs, marketing team members, and third-party vendors to deliver measurable ROI.

A primary focus in the first 100 days will be on driving new lead acquisition and pipeline acceleration by engaging audiences in the Americas and EMEA regions across webinars, virtual, and in-person events. This position requires someone who can influence cross-functional teams while balancing operational execution with strategic vision.

Responsibilities

Field Marketing Strategy & Execution

Strategic Planning: Develop and execute a quarterly field marketing plan in collaboration with field sales leadership to drive pipeline and revenue growth.

Event Management: Plan and execute 2–3 major trade shows per year and 1–2 third-party-hosted events per quarter, ensuring ROI through high-quality lead generation.

Sales Alignment: Collaborate with BDRs and field sales teams to ensure leads are effectively followed up, nurtured, and converted into pipeline opportunities.

Performance Tracking: Track, measure, and report on the effectiveness and ROI of all field marketing investments.

Global Expansion: Drive global pipeline growth through targeted events across the Americas and EMEA regions.

Experience: 5+ years in field marketing for B2B Enterprise SaaS, preferably within the cybersecurity industry.

Pipeline Planning: Demonstrated ability to build and execute plans to hit pipeline generation targets with a focus on positive ROI.

Event Expertise: Proven track record of managing trade shows, webinars, and in-person events, including logistics, lead capture, and post-event follow-up.

Collaboration: Strong stakeholder management skills with experience influencing teams while working cross-functionally with sales, BDRs, marketing, and executive leadership.

Analytical Skills: Exceptional organizational and project management skills; comfortable measuring and presenting marketing performance metrics.

Education: Bachelor’s degree in marketing, business, or equivalent professional experience.

Desired Experience

Professional Field Marketing qualifications

Experience with CyberSecurity SaaS vendors

Experience with Software Development tool sets and environments

Experience with Project Management tools for effective program delivery

Experience with technical social media channels and running technical influencer programs

How You Work

You take ownership and follow through without waiting for perfect direction

You are comfortable switching between strategy and execution as needed

You care about outcomes such as pipeline and adoption, not just deliverables

You thrive in a lean, collaborative team where everyone contributes beyond their core role

What we offer

Aetna Medical insurance including virtual care, robust network coverage, and mental health resources.

HSA including company contribution

FSA programs for health, dependent care, and transit

Company-paid vision, life, short-term, long-term disability insurance

Vanguard 401(k)

Generous time-off, including take as you need PTO, sick leave, and paid parental leave

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