Brand & Content Marketing Manager

Brand & Content Marketing Manager The Brand & Content Marketing Manager is responsible for leading and evolving the Bank's brand strategy and content marketing efforts across all channels to support business growth, customer engagement, and long-term franchise value. This role ensures the Bank's brand is consistently represented, clearly communicated, and effectively differentiated in a competitive financial services environment.
This position combines strategic brand leadership with hands on content execution, leveraging data driven insights to strengthen brand awareness, enhance customer trust, and support demand generation and relationship-based growth. The ideal candidate brings strong storytelling capabilities, a disciplined approach to brand governance, and experience operating within a regulated or highly scrutinized industry.
Responsibilities Strengthen and Protect the Bank's Brand
Deliver High-Quality, Compliant Content that Drives Engagement
Support Business Growth Through Strategic Marketing Enablement
Optimize Marketing Performance Through Data and Insights
Team Development and Operational Excellence
Brand Stewardship and Governance
Integrated Content Strategy and Execution
Digital Optimization and Performance Management
Cross-Functional Collaboration and Business Support
Leadership, Operations, and Risk Management
Special Projects & Additional Duties
Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field.
A minimum of ten (10) years of experience in brand marketing, content marketing, or related roles.
Proven experience developing and executing content strategies for B2B and/or B2C audiences.
Strong videography skills.
Strong writing, editing, and storytelling skills with a portfolio of published work.
Experience managing multiple projects, deadlines, and stakeholders.
Benefits Medical
Dental
Vision
401(k) Match
Profit Sharing
Paid Time Off
11 Holidays
Tuition Reimbursement
Free Parking throughout Tompkins Community Bank
Employee Referrals
EEO Statement
Tompkins is committed to a policy of Equal Employment Opportunity ("EEO") with respect to all team members and applicants for employment and a work environment free from discrimination (including unlawful harassment) based on race, color, religion, sex, sexual orientation, transgender status, gender non-conformity, gender identity, gender expression, national origin, age, marital status, domestic violence victim status, disability, predisposing genetic characteristics, military or veteran status or status in any group protected by federal, state, or local law.
Pay Range USD $105,000.00 - USD $120,000.00 /Hr.