B2B Interactive Marketing Manager

Interactive Marketing Manager
The Interactive Marketing Manager will be responsible for creating high-impact and experiential content designed for employer and broker audiences. This role works collaboratively with creative, product, and digital marketing teams to spearhead the development of assets that bring our products, insights, and value propositions to life. Examples include tailored website experiences, short‑form video, attention‑grabbing social content, and interactive reports and brochures.

This role is focused on generating awareness and interest in the employer market.

Hybrid role requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high‑quality child care, elder care, and educational support.

Essential Functions / Responsibilities

Own the creation of interactive and experiential B2B marketing assets that support awareness‑building, consideration, and pipeline conversion goals

Develop assets such as product demonstration videos, interactive reports and brochures, calculators, microsites, and tailored website components that help employer buyers self‑educate and move toward sales engagement

Develop and manage an interactive asset calendar that aligns with thought leadership themes and generation campaigns, priority segments, and sales motions

Partner with Digital Marketing to design, launch, and optimize on‑site experiences that personalize content and tools for different employer audiences and stages of intent

Manage LinkedIn content strategy and amplification tool for all employer services, creating buzz‑worthy assets and encouraging Growth Team members to share and engage with posts for broader reach

Define and track success metrics for interactive experiences and advocacy content, such as engagement, completion rates, influenced pipeline, sales usage, and participation levels

Use performance data and qualitative feedback from sales and client‑facing teams to continuously refine assets

Minimum Qualifications

Bachelor's Degree

5 Years of experience in B2B marketing, demand generation, digital marketing, experience marketing, or product marketing

1 year of media production experience

Preferred Qualifications

Experience with dot.vu or similar software

3 years of experience in enterprise B2B SaaS or services, HR technology or benefits

Strong interpersonal and collaboration skills, capable of working well cross‑functionally at multiple levels of the organization

Working knowledge of common interactive asset design tools and mediums, including microsites, short‑form video, and social posts

Prior success experience developing assets within well‑defined brand guidelines

Analytical mindset, adept at tracking performance of created assets, identifying successful elements, monitoring competitive examples, and driving continuous improvement

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Compensation
The annual salary for this position is between $98,000 and $109,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits

Medical, dental, and vision insurance

Paid vacation, sick, holiday, and parental bonding leave

401(k) retirement plan

Long‑term and short‑term disability insurance

Life insurance

Money‑saving discounts and financial planning tools

Tuition assistance and education coaching

Caregiving support and resources for the children and adults in your family

EEO Statement
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

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