Social Media & Influencer Specialist

Location:

Portland, Maine (Hybrid)

About ChappyWrap
ChappyWrap is a rapidly growing, female-founded eCommerce company based in Portland, Maine. Our mission is to spread comfort with the world’s best blankets—products that become part of real life, passed down, shared, and loved for years.

As we grow, we’re evolving how we show up — moving from highly polished content toreal, human storytelling that reflects the everyday moments our brand is part of.

About the Role
We’re looking for a highly creative, hands-on Social Media & Influencer Specialist

to help transform how our brand shows up across social.

You will be responsible for

creating authentic, engaging content rooted in real brand moments

and turning that content into a powerful engine for both

organic engagement and paid acquisition

(primarily on Meta).

Based in Portland, Maine, you’ll have direct access to our photo studio, product, team, and community — capturing the stories that make our brand meaningful and bringing them to life through content.

You will also build and test a network of creators and influencers, developing relationships that drive

authentic brand advocacy and measurable ROI

through channels like ShopMy.

What You’ll Do
Content Creation & Storytelling

Create original, iPhone-style content that captures real people, real moments, and authentic brand experiences

Film regularly in and around Portland, capturing important brand moments, product highlights & team stories

Edit and produce content using tools like CapCut, Premiere, or similar

Develop repeatable content formats that drive engagement and performance

Shift the brand’s organic content from highly polished to

authentic & relatable

Organic Social Management

Own day-to-day posting and content execution across core platforms

Engage with our community and foster meaningful conversations

Monitor trends and quickly adapt content to stay relevant

Paid Creative Collaboration

Partner closely with Performance Marketing to develop content for paid social

Source & brief UGC-style creative that improves ad performance

Continuously test and iterate based on performance insights

Influencer & Creator Strategy

Identify, onboard, and manage micro and mid-tier influencers

Build and test new creator relationships

Manage gifting and partnerships through ShopMy

Track and optimize influencer performance

What You Bring

2+ years of experience in social media, content creation, or influencer marketing

Strong hands-on experience creating iPhone-style content

A passion for authentic storytelling

Experience working with influencers

Understanding of what performs on Meta

Ability to move quickly, test, learn, and iterate

Comfortable being on-site in Portland

ChappyWrap is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.

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