Marketing PR Manager

Job Summary and Qualifications
The Director of Physician and Provider Relations, Generalist is responsible for developing and retaining customer relationships to drive growth for key hospital services. The Generalist works as an extension of hospital leadership and operations, focusing on key internal and external customers to grow hospital volumes. These customers include physicians and surgeons, CEOs of outreach hospitals, EMS leadership, free standing ER/urgent care leadership and staff, advanced practice providers, surgical leadership, and physician office staff. The generalist represents a key leadership role in the hospital and is proficient in working within an integrated sales organization.

This position will be supporting the Valley Market in Brownsville, TX.

What you will do in this role:

Develops and executes strategic plans to grow hospital volumes, including inpatient admissions, outpatient services and surgical volumes.

Engages with physicians and surgeons in the OR, understands basic OR protocols and procedures.

Evaluates market data and financial information for facility service lines in collaboration with leadership, to identify priorities, create data‑driven customer target lists, call cycles, and develop sales plans with measurable results.

Actively prospects for new business and growth in hospital environment.

Identifies barriers and communicates to leadership using CRM system. Is responsible for Issue Resolution processes and works to implement solutions and completes follow‑up meetings to gain or retain business.

Using internal and external data and resources, develops an understanding of service line attributes, trends and opportunities to develop a clear service line strategy and growth plan with measurable results.

Builds data‑driven business cases for strategic growth proposals such as physician recruitment/employment, service line development, equipment purchases or foot‑print expansion and proactively presents to facility leadership.

Develops understanding of customer’s business and challenges, and uses that understanding to develop sales plan and customer focused solutions.

Identifies critical activities and tasks, effectively allocates time to consistently meet or exceed productivity expectations; develops and maintains a call cycle and routing plan.

Executes sales strategies and monitors effectiveness of sales plan and modifies strategies and activities as necessary based on measurable results. Educates customers on services offered by facility and effectively conveys benefits of the business relationship.

Completes consultative sales meetings with customers to gain a thorough understanding of customer needs, business and challenges, and uses that understanding to develop a sales plan and customer-focused solutions to drive facility growth. Consistently uses CRM system to track activities.

Prepares and presents sales reports as required by leadership to identify trends, additional business opportunities and obstacles to business growth.

Participates in annual strategic business planning and leads medical staff development/succession planning.

Executes strategic physician engagement projects, including but not limited to the Physician Engagement Study, Medical Staff Planning, and Physician Referral Panel programs.

Understands and adheres to all company policies including the physician and provider relations function. Adheres to company code of conduct. Completes all ongoing training required for the position.

What qualifications you will need:

Bachelor’s degree from an accredited college or university required (consideration may be given to candidates with equivalent experience).

Master’s degree in Healthcare, Healthcare Administration or Business a plus.

Seasoned “consultative or service-oriented” sales experience required. 5 years of progressive healthcare sales experience in hospital, pharmaceutical or device sales; comparable experience may be considered.

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.

Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long‑term care coverage, moving assistance, pet insurance and more.

Free counseling services and resources for emotional, physical and financial wellbeing.

401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service).

Employee Stock Purchase Plan with 10% off HCA Healthcare stock.

Family support through fertility and family building benefits with Progyny and adoption assistance.

Referral services for child, elder and pet care, home and auto repair, event planning and more.

Consumer discounts through Abenity and Consumer Discounts.

Retirement readiness, rollover assistance services and preferred banking partnerships.

Education assistance (tuition, student loan, certification support, dependent scholarships).

Colleague recognition program.

Time Away From Work Program (paid time off, paid family leave, long‑ and short‑term disability coverage and leaves of absence).

Employee Health Assistance Fund that offers free employee‑only coverage to full‑time and part‑time colleagues based on income.

Equal Opportunity Employer
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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