Channel Marketing Manager - Small Store Growth

Who is Swire Coca-Cola? We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.

Why you’ll love working at Swire Coca-Cola:
Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.

Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w/company match

Health Savings Accounts w/company match

FREE virtual primary care, acute care and physical therapy

FREE Employee Assistance Program

Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity/parental, disability leave and volunteer time)

Discounted & free product

Tuition reimbursement

Opportunities for career advancement

In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note: Enrollment in a Swire Medical Plan is required for some benefits.

What does a Manager, Commercial Channel Small Store do at Swire Coca-Cola?
Responsible for the development of commercial plans that drive the Picture of Success for the Small Store channel of trade across all of Swire. Works with internal teams and customer teams to identify the highest leverage opportunities and communicate effectively with the sales teams. Produce local commercial marketing opportunities & align brand resources. Develop POS order reviews, inventory, deployment, tracking & analysis of all in-outlet merchandising in support of Strategic PicOS. Develop brand acceleration programs based on local opportunities. Present Commercial updates at Division OR Meetings.

Job Details:
Job Level: 6

Responsibilities:

Lead end to end, brand compliant POS development and deployment across the channel, partnering with RAM, Creative, Brand, and Field Sales teams to deliver customer specific merchandising solutions

Enable strong in market execution by establishing merchandising standards, coordinating ordering and logistics of equipment, and aligning with Field, RAM, Sales Centers, and Distribution Centers for timely delivery and placement.

Co manage the annual channel marketing budget including program allocation for growth.

Lead and develop a high performing team to support PicOS, POS, customer programs, channel execution priorities, and overall channel growth plans

Set clear priorities, roles, and workflows to ensure timely, high quality delivery across workstreams

Channel Plan Development

Work closely with CMI Team to understand and apply channel insights into Channel Plans to drive revenue, volume, share and profit growth

Lead regular cross-functional collaboration sessions and communication with Channel VP, RAM, PRGM, CMI, Shopper Marketing and Portfolio Category teams to build integrated channel plans

Own development and communication aligned upon Channel Plans, translating strategy into PicOS and clear monthly and trimester execution plans

Present PicOS plans and readiness updates to executive leadership and Sales teams

Own PicOS and execution reporting tools to track performance, identify gaps, and inform course correction

Lead Market Street Challenge priorities, ensuring MSC is integrated into PicOS and Channel plans

Be accountable for Channel volume and revenue metrics

Lead development of Swire specific consumer programs, including sweepstakes, coupons, and OBMs, ensuring legal compliance and effective fulfillment

Create sell sheets for brand and channel programs incremental to trimester LOS

Analyze program performance and recommend optimization opportunities

Performs other duties as assigned

Requirements:

High School Diploma (or GED) with some college and relevant experience required

Bachelor's Degree preferred

6+ years general work experience required

2+ years direct sales experience required

Knowledge of channel strategy

Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers

Proven track record of achieving sustainable results

Proficient knowledge of Microsoft Office (PowerPoint, Excel, Work) as well as Swire SharePoint

Budget responsibility and management

Knowledge in consumer/shopper insights/trends

Experience calling on customers (Retail or FSOP – closing the sale and increasing revenue)

Collaboration at high levels within internal and external organizations

Exceptional organizational skills, detail-oriented & excellent follow-through

Ability to multi-task and prioritize

Strong written & verbal communication skills

Creative & proactive thinking and problem-solving abilities

Positive attitude

Come and join our Sparkling team!
Due to the nature of our work and to help maintain a safe workplace for our employees and customers, after a candidate receives a conditional offer of employment, they will be required to complete pre‑employment screening. This includes a criminal background check, drug screening, and for certain roles, a motor vehicle record review.

Screening results are evaluated based on several factors, including the nature and severity of an offense, how much time has passed, the relevance to the position, patterns of repeated offenses, and driving history for roles that require operating a vehicle.

All results are reviewed fairly and in accordance with applicable state and federal laws, including the Fair Credit Reporting Act.

Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E‑Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.

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