AI-Driven Technical SEO & Growth Specialist

General Summary

We are looking for a hybrid SEO and AEO (Answer Engine Optimization) expert to help TrainingPeaks show up – and stand out – wherever athletes are searching for answers. That increasingly means not just ranking in traditional search, but being the source that AI assistants, voice search, and answer engines surface when someone asks “how do I build a marathon training plan” or “what’s the best way to track cycling power.”
You’ll sit at the intersection of technical optimization, content discoverability, and data analysis. You’ll own our visibility across both traditional and AI‑driven search surfaces, translating insights into action and reporting on what’s working. Your success will be measured by our ability to capture “Share of Model” and convert organic technical excellence into measurable revenue. Unlike traditional SEO roles that sit in a corner writing blogs, you will have the data resources and the mandate to experiment with the future of AI‑driven acquisition for TrainingPeaks.
Core Functions

AI & Answer Engine Optimization (AEO)

Develop and execute strategies to improve TrainingPeaks’ presence in AI‑generated answers, featured snippets, and knowledge panels across Google, ChatGPT, Perplexity, and emerging platforms
Audit and optimize structured data (schema.org markup) to make our content more machine‑readable and citation‑worthy
Research how AI systems surface training and endurance content, and identify gaps where TrainingPeaks should be the authoritative source
Partner with content and product teams to shape content for answer‑engine discoverability — entity clarity, factual depth, and semantic structure
Technical SEO

Conduct regular technical audits covering crawlability, indexation, site architecture, and internal linking
Monitor and improve Core Web Vitals and page experience signals in collaboration with engineering
Manage XML sitemaps, robots.txt, canonical tags, hreflang, and redirect strategies
Stay current on search algorithm updates and assess their impact on TrainingPeaks properties
Analytics & Reporting

Own SEO/AEO performance reporting — building dashboards and delivering regular insights to marketing leadership and stakeholders
Define and track KPIs across organic search, AI citation share, and answer‑engine visibility
Use tools like Google Search Console, GA4, Semrush/Ahrefs, and Looker Studio to surface actionable data
Run A/B and multivariate tests to evaluate optimization hypotheses and report on outcomes
Cross‑Functional Collaboration

Partner with content, growth, and engineering teams to ensure SEO/AEO best practices are embedded in site builds, feature launches, and editorial workflows
Contribute to a culture of search literacy across the marketing org — sharing learnings, writing playbooks, and mentoring teammates
Requirements

Required Qualifications

3–5 years of hands‑on SEO experience, with demonstrated knowledge of technical SEO fundamentals
Emerging expertise or genuine curiosity in AEO — you’ve been paying attention to how AI systems surface content and you have a point of view on it
Proficiency with core SEO tools (Google Search Console, Semrush or Ahrefs, Screaming Frog or similar)
Strong analytical skills — comfortable building reports in GA4, Looker Studio, or comparable BI tools
Solid understanding of HTML, structured data / JSON‑LD, and how search engines crawl and render pages
Clear communicator who can translate technical findings into business impact for non‑technical stakeholders
Self‑directed with strong organizational skills — you manage your own priorities and proactively flag issues
Desired Qualifications

Experience in a SaaS, health tech, or sports/fitness context
Familiarity with Python or SQL for data analysis
You’re an endurance athlete yourself with experience using TrainingPeaks
Benefits

Compensation:
We are committed to fair and equitable compensation practices. The salary range for this role in Colorado is $78,518 - $130,864. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Each role at Peaksware has a defined compensation band based on market data and company stage. We typically hire at the lower to mid‑point of the range, with the top end reserved for internal growth and exceptional performance. Actual pay depends on factors like experience, technical depth, geographic location, and alignment with internal peers. This role is eligible for variable compensation including bonus.
Benefits and Perks:
Health

We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
Disability and Life

We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
Additional coverage options including Employee‑paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
Additional

We offer a 401(K) including a company match.
We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
Access to the Performance and Recovery Center (PARC), our on‑site fitness facility, as well as employee only access to on‑site locker rooms and showers.
Employee only access to secure, indoor bike storage and access to e‑bikes exclusively to Peaksware employees.
Access to our onsite Music and Podcast Studio.
Peaksware adheres to the FLSA Exemption Threshold for minimum wage in all states.

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