Product Marketing Lead, Content Creation

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Salesforce is the #1 AI CRM, where human agents drive customer success together. We are looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Product Marketing Lead
The role is designed for a technically credible PMM who genuinely loves storytelling, understands AI and enterprise systems, and can translate that into differentiated, high‑impact content.

Key Responsibilities

Content Creation

Write and develop original content across formats: blog articles, web and SEO content, social content, and event‑related content.

Translate complex AI and enterprise concepts into clear, engaging narratives; practical, useful insights; stories that resonate with different audiences.

In‑depth Narrative Development

Go beyond surface‑level narratives to uncover how systems are actually built, what decisions and trade‑offs were made, and what worked, didn’t, or changed.

Conduct interviews with subject matter experts, product leaders, internal practitioners, and customers.

Product & Competitive Understanding

Build a deep understanding of Salesforce products and platform capabilities and the broader AI and enterprise software landscape.

Incorporate competitive awareness by understanding what others are saying, identifying gaps, and developing content that is clearly differentiated.

Multi‑Channel & Multi‑Format Content

Adapt stories across channels and formats: blog, video, social, and event content.

Identify new ways to capture attention, improve understanding, and increase engagement and retention.

AI‑Enabled Content Creation

Use AI tools to generate and refine story ideas, develop outlines and drafts, and synthesize complex inputs.

Apply strong editorial judgment to refine AI‑generated content, ensuring clarity, quality, and originality.

Qualifications

5+ years of experience in product marketing, technical content, or related roles in AI, SaaS, or enterprise software.

Strong writing and storytelling skills, with the ability to simplify complex concepts, develop clear, engaging narratives, and create content that stands out.

Solid understanding of AI concepts, enterprise software and platforms, product positioning, and differentiation.

Experience or interest in using AI tools to support content creation and multi‑format storytelling (video, demos, social, etc.).

Benefits
Benefits include time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and employee stock purchasing program. For more details, visit https://www.salesforcebenefits.com.

Posting Statement
Salesforce is an equal‑opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. The service equally respects merit, competence, and qualifications—without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

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