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Director, Product and Market Strategy NGS

NPAworldwide, Perris, CA, USA

Pay: $220,000-$230,000/yr

Job type: Full Time


Job Description

  • Own end-to-end NGS product lifecycle: concept, development, launch, optimization
  • Lead and mentor team of product managers
  • Manage product timelines, technical risks, vendor coordination, and resource allocation
  • Drive market research, financial modeling, and new product proposals
  • Oversee go-to-market strategies, product launches and sales enablement initiatives
  • Conduct product line reviews and post-launch performance analysis
  • Collaborate with R&D, Operations, Product, Sales, and Executive leadership
  • Act as NGS domain expert analyzing market trends, competitive landscape and emerging technologies
  • Define market strategy, positioning, and growth opportunities
  • Build business cases and financial models
  • Present go
    o-go decisions to senior leadership
  • Own commercial strategy for assigned NGS market segments
  • Identify and evaluate partnerships, sponsored research, and acquisitions
  • Define collaboration structures and requirements
  • Negotiate contracts and track performance metrics
  • Drive expansion into new markets or technologies
  • Partner with Sales to set budgets and achieve revenue targets
  • Develop marketing campaigns and lead generation strategies
  • Create sales tools including brochures and web content
  • Deliver training for internal teams and distributors
  • Analyze campaign performance and ROI metrics
  • Represent company at industry events and scientific conferences
  • Own and drive global NGS strategy
  • Shape RNA-based NGS portfolio direction
  • Lead product innovation and commercialization
  • Influence company growth and market expansion
  • Align scientific innovation with business execution

Qualifications

  • 18+ years in life sciences product marketing
  • 10+ years leading teams
  • Proven track record in product strategy, market growth, and commercial execution
  • Deep knowledge of NGS technologies including RNA sequencing and genomics applications
  • Understanding of applications, market needs, and competitive landscape
  • Strong business acumen with experience in financial modeling, product‑market fit, and growth strategies
  • Ability to translate science into business strategy
  • Strong team leadership experience
  • Excellent communication and presentation skills
  • Strong analytical and problem‑solving ability
  • Ability to manage senior‑level team members and influence cross‑functional teams
  • Highly organized and detail‑oriented
  • Creative thinker with strong interpersonal skills

Salary

Annual Salary: $220,000 – $230,000 USD

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