Social Content Creator

Opportunity Overview
We’re hiring Social Content Creators to join our content team as contract collaborators. This is a hands‑on creator role: you’ll write, film, and appear on camera across ParentsTogether’s social channels, franchise/show accounts, and other distribution platforms. You’ll bring strong instincts for what performs on social video, a natural and engaging on‑camera presence, and the ability to deliver on directed assignments and generate compelling ideas of your own.

Most of your time will be spent producing content for PT’s core channels – writing scripts, filming and editing social videos, building Instagram carousels, drafting copy, and creating news‑driven social content. In addition to assigned pieces, you’ll also be expected to pitch and develop original content ideas grounded in what’s resonating with audiences, and to move quickly when the moment calls for it.

As part of this role, you’ll help stand up, operate, and engage on new PT‑owned amplifier accounts across Instagram, TikTok, and other platforms. These accounts blend interest‑based content (cooking, kids’ sports, humor, gardening, and other topics that intersect with parenting) with issue‑based, impact content that reaches audiences who might not seek out advocacy content on their own. We’re looking for creators who have a point of view on what these accounts should look and feel like.

ParentsTogether engages in deep listening with our audience to provide timely content that responds directly to the needs of our followers. In addition to amplifier accounts, Social Content Creators may also be responsible for monitoring social channels including comments and DMs, removing harmful comments that violate community policies, and reporting any questions, concerns, and content requests from our audience.

Scope of Work
The contractor will:

Core Content Creation (Primary Focus)

Write social video scripts, Instagram carousels, short news pieces for social, articles, and email newsletter content as directed by the content team and editorial calendar.

Serve as on‑air talent—filming yourself in social videos across PT’s main channels and franchise/show accounts.

Handle your own filming setup, including set, lighting, and basic editing, with style direction and editing support from our in‑house editor.

Propose original content ideas based on trending topics, audience insights, and your creative instincts.

Amplifier Account Development

Help build and operate 1–3 PT‑owned amplifier accounts on Instagram, TikTok, and other platforms as needed.

Support the development of a content strategy that blends interest‑based content with issue and impact content in a way that feels organic and reaches disengaged or politically ambiguous audiences.

Contribute to growth and engagement on amplifier accounts (specific benchmarks to be mutually agreed upon).

Community Listening & Engagement

Moderate and engage with audiences across social platforms, deeply listening to what parents are saying, asking, feeling, and building engagement with PT‑owned properties.

Surface audience insights that can inform content strategy and organizational priorities.

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