Director, Media Analytics
AMP Agency is looking for a curious, thoughtful, technology-driven storyteller to join its Integrated Analytics team. Our team is inspired by the idea of continuous improvement, and is working to build a best-in-class culture and capability set; to drive excellence in both our client work and our own ways of working.
As a Director of Media Analytics, you’ll lead cross‑channel measurement strategies and provide actionable media insights across a portfolio of client accounts. You’ll manage a team of analysts and work closely with Media, Strategy, Creative, and Technology teams to bring clarity to performance reporting, build strong client relationships, and ensure the delivery of high‑quality, insight‑driven outputs. This role requires a solid foundation in media measurement, a passion for interpreting data, and a desire to grow team capabilities and client value.
Responsibilities
- Lead media analytics workstreams across a set of key client accounts.
- Translate performance data into clear stories and actionable recommendations for clients and internal teams.
- Manage and mentor a team of analysts; review deliverables for clarity, accuracy, and strategic value.
- Contribute to the development and implementation of testing and learning agendas across conversion and upper‑funnel efforts.
- Collaborate with cross‑functional teams to build holistic reporting frameworks and integrated performance narratives.
- Partner with client stakeholders to define measurement goals, KPIs, and media success criteria.
- Work with technical and platform leads to ensure data availability, accuracy, and utility for analysis.
- Help advance the analytics practice by standardising best practices, templates, and approaches.
- Stay current on industry trends, tools, and methodologies to support innovation in media measurement.
Qualifications
- 7+ years of experience in media analytics, preferably in an agency or consulting environment.
- Strong working knowledge of digital channels including paid social, display, programmatic, search, and emerging platforms. Familiarity with offline channels is a plus.
- Hands‑on experience with web analytics platforms such as Google Analytics or Adobe Analytics.
- Experience with media mix modelling, incrementality testing, brand lift studies, and multi‑touch attribution.
- Experience with data visualization tools (e.g., Power BI, Tableau).
- Strong ability to synthesize performance trends and identify what’s driving results.
- Comfortable leading client conversations and presenting complex data in a digestible way.
- Skilled in managing teams, fostering talent, and building a collaborative culture.
- Strong organisational skills and attention to detail; able to manage multiple projects and deadlines.
- Curiosity, initiative, and a continuous learning mindset.
Job Will Remain Open Until Filled
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, colour, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
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