Job Title: Marketing & Growth Manager (Multi-Unit Retail)
Reports To: CEO Direct Reports: 2 Marketing Specialists,
Pay: Salary, 65k-80k per year
Location: Chesterfield, MO
Executive Summary
As the Marketing & Growth Manager for a multi-brand pet retail portfolio (Treats
Unleashed, Bone-A-Patreat,), you are responsible for driving foot traffic to 26 locations
while scaling a high-growth e-commerce platform. You will transition our marketing from
activity-based to data-driven ensuring our brand legacy is protected as we grow.
Key Strategic Responsibilities
1. Omni-Channel Strategy & ROI
Develop and lead the Annual Integrated Marketing Plan with a focus on
Same-Store Sales Growth and New Customer Acquisition.
Manage the marketing budget and report monthly on ROAS (Return on Ad
Spend) and CAC (Customer Acquisition Cost). .
Bridge the gap between digital and physical.
Assortment Strategy: Collaborate and participate in the growth of brands in-store.
Create marketing activities that drive the growth of strategic brands.
Merchandising Synergy: Collaborate on visual merchandising strategy to ensure In-
Store Brand Performance is optimized through high-impact endcaps, educational
signage, and strategic product placement that mirrors our digital campaigns.
Vendor Relations: Act as the primary marketing contact for our top 20 vendors,
negotiating Co-op Marketing funds and exclusive product launches to drive competitive
advantage.
2. Brand Management & Content
Maintain a distinct Brand Voice for each of our retail concepts while leveraging
shared resources for efficiency.
Oversee the creative direction for all in-store and digital assets, ensuring a
Premium aesthetic that justifies our specialty price points.
Protect the Founder Legacy by ensuring community-focused storytelling
remains at the heart of our larger corporate growth.
3. E-commerce & Digital Evolution
Partner with external agencies to optimize SEO and SEM performance.
Lead the marketing side of our loyalty program, using purchase data to create
hyper-personalized email and SMS campaigns.
Lead the team in creating high-quality, viral content from live events to fuel
social media channels.
4. Other
High-Impact Event Leadership
Negotiate and manage high-value sponsorships
The Profile: What We Are Looking For
Preference will be given to candidates with 5+ years in the Multi-Location Retail.
The Strategist: You don’t just post on social, you understand how a post
impacts the P&L.
The Creative Technical: Experience with Adobe Creative Suite a plus.
Updated Requirements & Compensation
Experience: 3-5 years in Retail Marketing; 2+ years in a leadership role.
Education: Bachelor’s Degree in Marketing, Business, or related field.