Director of Digital Marketing
Location: Deerfield Beach, FL
Compensation: BOE
Job Summary
The Director of Digital Marketing leads the strategy, planning, and execution of digital and integrated marketing initiatives across the organization. This role oversees marketing budgets, digital campaign development, production of multimedia and marketing assets, and market research and analytics. The director provides leadership and mentorship to the marketing team and ensures all activities align with organizational objectives, brand standards, and established policies.
Duties & Responsibilities
- Develop and own comprehensive digital marketing strategies that align with organizational goals and drive measurable growth.
- Oversee and optimize marketing budgets, ensuring effective allocation of resources across channels and campaigns.
- Lead planning and execution of marketing initiatives for existing and new offerings across digital channels.
- Direct the development and production of marketing and promotional materials, including digital content, video, social media, email, and event assets.
- Design and execute digital marketing programs and campaigns to increase visibility, engagement, and conversion.
- Lead market research, audience analysis, and competitive assessments, translating findings into actionable strategy.
- Implement and refine processes, tools, and workflows to enhance marketing team efficiency and performance.
- Ensure a consistent and cohesive brand presence across all digital touchpoints and marketing materials.
- Partner with cross‑functional stakeholders to align marketing initiatives with broader organizational priorities.
- Monitor performance metrics and KPIs, reporting results and recommendations to leadership.
- Stay current on digital marketing trends, platforms, and best practices, proactively identifying new opportunities.
- Perform other related leadership responsibilities as needed.
Qualifications – Education, Skills & Certifications
- Bachelor's degree in marketing, communications, business, or a related field.
- 10+ years of progressive marketing experience, including substantial responsibility for digital strategy and execution.
- Proven track record in video development and multimedia presentations for digital channels.
- Extensive experience managing social media, digital campaigns, events, and conferences.
- Advanced project planning skills and demonstrated success leading complex, multi‑channel campaigns.
- Strong analytical skills, with the ability to develop key questions, interpret data, and generate actionable insights.
- Experience using CRM and marketing reporting tools (such as Salesforce or Dynamics); familiarity with SQL is a plus.
- Demonstrated creative development experience, with a focus on innovative problem‑solving in digital environments.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign‑born residents, and veterans to apply.
Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact
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