PLEASE NOTE: This position is onsite, Monday - Friday, in the city of Orange, CA. No Hybrid is offered at this time.
Solaris Paper is one of the largest tissue companies in the US with manufacturing sites in California, Oklahoma, and Virginia. Our products are sold in omni channel - away from home (AFH), retail private label (PL) and retail branded (FIORA®), with strong growth across the channels.
Solaris Paper is part of Asia Pulp & Paper (APP), a distinguished leader in the global paper industry, boasting a workforce exceeding 100,000 individuals. With a presence in over 150 countries and state-of-the-art manufacturing facilities strategically positioned across the globe, APP's exceptional products have earned worldwide acclaim.
Position Summary:
The Marketing Manager is responsible for leading brand and category management initiatives within the Tissue & Towel portfolio, including ownership of dispensing systems strategy and execution. This role drives commercial success through strategic marketing, sales enablement, and cross-functional leadership, while managing and developing a team of marketing coordinators. The position partners closely with Sales, Product Development, Supply Chain, and external agencies to deliver impactful go-to-market strategies and best-in-class execution.
Brand & Category Management
- Lead the development and execution of brand and category strategies for Tissue & Towel products within the AFH/commercial segment: Livi VPG, Livi VPG Select, Livi Ultra-Premium, and LoCor products/dispensing systems
- Work with Product Management to analyze market trends, competitive landscape, and customer insights to identify growth opportunities
- Partner with Sales and Finance to support pricing strategies, product positioning, and portfolio optimization
- Drive new product launches and lifecycle management, ensuring alignment with business objectives
Project Management
- Support AFH leadership in the execution of key initiatives and strategic projects
- Actively participate in weekly cross-functional project meetings as required
- Drive project timelines, accountability, and deliverables across Marketing and Product Development
- Lead documentation and process management for product development initiatives, ensuring clarity, consistency, and compliance
- Coordinate cross-functional teams to ensure successful execution of product launches and updates
Media Campaigns & Trade Shows
- Support development of content and materials for media campaigns and industry publications
- Coordinate trade show planning and execution, including communications across internal teams and external partners
- Manage logistics for product samples and marketing materials to trade show locations
- Collaborate with agencies and consultants to ensure successful event execution
Team Leadership & Development
- Manage, mentor, and develop two Marketing Coordinators, providing clear direction, prioritization, and performance feedback
- Delegate project work effectively while ensuring high-quality execution and on-time delivery
- Establish team processes and workflows to improve efficiency and scalability
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
- 8-10+ years of marketing experience, preferably within tissue, paper, CPG, or AFH industries
- Experience managing direct reports and developing team members
- Strong background in brand management, category management, and sales enablement