Growth Marketing Manager -- B2B SaaS, in office NYC
We are a fast-growing healthcare technology company helping physician groups capture more reimbursement and reduce administrative overhead across their patient population. This is a high-ownership role: you will be the lead campaign operator, reporting directly to the VP Marketing and working closely with Sales, Product, Customer Success, and RevOps.
Role summary
We are hiring a Growth Marketing Manager to help strengthen the company’s pipeline generation engine. This person will execute campaigns across events, webinars, email nurture, account-based programs, lifecycle marketing, landing pages, and reporting. The right hire is a strong operator who also understands strategy: someone who can turn messaging and sales priorities into programs that create pipeline, support deals, and improve conversion across the funnel.
What this role owns
- Build and execute integrated demand generation programs across events, webinars, email, LinkedIn, partnerships, and targeted outbound support
- Own campaign planning and execution for field marketing and event follow-up
- Build landing pages, forms, emails, workflows, and nurture programs in HubSpot
- Partner with sales on target account programs, follow-up sequences, and pipeline acceleration
- Support account-based marketing plays for priority accounts and segments
- Work with RevOps team on campaign reporting and attribution, including funnel conversion, sourced pipeline, influenced pipeline, and ROI
- Translate positioning and messaging into campaign briefs, email copy, event promotion, landing pages, and sales support assets
- Identify what is working, what is not, and where to optimize across channel mix, message, and follow-up
- Help operationalize marketing use of AI tools for research, content repurposing, campaign production, and workflow speed
What success looks like
- Events and webinars produce measurable pipeline, not just attendance
- Sales has tighter campaign coordination and better follow-up systems
- HubSpot campaigns, nurture flows, and reporting are live and reliable
- Marketing can clearly show pipeline contribution and learnings by channel
- The company has a repeatable operating rhythm for campaigns, field marketing, and lifecycle
Required experience
- Has built demand gen programs from scratch at an early-stage or growth-stage company
- 4–7 years in demand generation, revenue marketing, growth marketing, or lifecycle marketing in B2B SaaS
- Hands-on experience running full-funnel campaigns that drive qualified pipeline
- Strong experience with HubSpot or similar marketing automation platform
- Experience with webinars, email nurture, landing pages, event promotion, and campaign reporting
- Experience briefing and directing content production, but also needs strong writing and message adaptation skills
- Strong cross-functional partnership with sales and RevOps
- Ability to work as a hands-on builder in a lean team
- Comfortable using Claude to improve speed and execution quality
- Familiarity with LinkedIn campaign support, retargeting, paid amplification and Google ads familiarity
Preferred experience
- Experience supporting account-based or sales-led GTM motions
- Field marketing or event marketing experience
- Experience creating sales support assets, talk tracks, or light enablement materials
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Candidate profile
- Pipeline-oriented, data-driven, and commercially minded
- Scrappy and fast-moving
- Strong operator, not just strategist
- Can shift between campaign build, event execution, analysis, and copy
- Comfortable in ambiguity and able to create structure