About The Role
We are looking for a strategic and execution-oriented Senior Product Marketing Manager to lead go-to-market efforts for our debit and prepaid card product portfolio. This role sits at the intersection of product, marketing, and business strategy translating complex financial product capabilities into compelling, customer-centric narratives that drive acquisition, engagement, and retention.
The ideal candidate has deep fintech or financial services experience, a sharp commercial instinct, and the ability to operate both at altitude (strategy, positioning) and at ground level (campaign execution, cross-functional coordination). You'll work closely with Product, Engineering, Partnerships, Finance, Brand, Acquisition, and Lifecycle Marketing to bring products to market and grow them throughout the customer lifecycle.
What You’ll Do
- Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio
- Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership
- Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time
- Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization
- Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments
- Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market
- Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue
- Analyze pricing elasticity, competitive benchmarks, and customer willingness-to-pay to recommend monetization approaches that balance growth and profitability
- Develop pricing narratives for external communications, ensuring fee transparency aligns with brand values and regulatory requirements
- Work closely with the Partnerships team to develop co-marketing frameworks, joint value propositions, identify opportunities to leverage partner ecosystems (retail, employer, government, affinity) to extend product reach and drive incremental acquisition
- Develop and own the product value proposition, messaging hierarchy, and positioning for each product line, tailored by segment (e.g., underbanked consumers, gig workers, teens, small business)
- Provide guidance and mentorship to junior marketing team members
What You’ll Bring
Required Qualifications
- 5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry
- Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked. You catch what others miss and can't ship something you're not proud of
- Proven track record of supporting end-to-end GTM launches, driving adoption for financial products and hitting goals in a test-and-learn environment
- Experience with segmentation, messaging, and positioning for financial products, ideally including underserved or underbanked populations, to drive conversion across various channels including email, checkout, and landing pages
- Comfortable working at the intersection of data and creativity equally at home in a spreadsheet and a creative brief
- Strong cross-functional leadership skills with experience working with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment
- Proficiency with marketing analytics tools and the ability to draw actionable insights from data
Preferred Qualifications
- Experience in debit, prepaid, or reloadable card products (network-branded: Visa, Mastercard)
- Prior exposure to consumer lending, credit builder, or earned wage access products either as a product marketer or in a closely adjacent strategy/product role
- Familiarity with B2B2C distribution models, including employer, government, and retail partnerships
- Background working in a regulated financial services environment with working knowledge of relevant consumer protection regulations (CFPB, TILA, FCRA, ECOA)
- 5+ years relevant experience and a bachelor’s degree OR any equivalent combination of education and experience
What we offer
- Competitive base salary + annual performance bonus
- Equity participation
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Flexible/hybrid work environment
- Professional development budget
- Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans
How We Measure Success
In your first 90 days, you'll have:
- Conducted a full audit of existing product positioning, messaging, and GTM assets
- Built relationships with key cross-functional partners and established collaborative working rhythms
- Identified 2-3 high-impact opportunities to sharpen positioning or improve GTM execution
By 6 months, you'll have:
- Led or co-led at least one significant product launch or major feature GTM
- Established a product marketing roadmap aligned to the product and business calendar
- Developed a competitive intelligence framework that is actively used by the wider team
By 12 months, you'll have:
- Demonstrated measurable impact on product adoption, activation, and/or retention metrics