Paid & Direct Response Content Creator (Glendale)

The Opportunity

We’re recruiting on behalf of a fast-growing, consumer beauty brand based in Glendale, CA. This is a high-impact, founder-facing role for someone who understands that great ad content isn’t produced — it’s felt. The brand has a loyal, passionate community and a strong e-commerce presence, and they’re ready to scale their paid content engine with the right creative hire.

If you know how to make content that converts, you’re comfortable on camera, and you thrive in a fast-paced brand environment with real ownership — this role is worth a serious look.

The Role

The Paid & Direct Response Content Creator will own the ideation, production, and performance of ad creative across Meta and TikTok. You’ll work directly with the founder to develop content that drives real results — hooks that stop the scroll, formats that build trust, and CTAs that convert. This is not a managed, multi-layered corporate role. You’ll have direct access to leadership and direct impact on the brand’s growth.

Responsibilities
Paid & Direct Response Content
Concept, shoot, and edit ad-first video content — hooks, testimonials, demos, before/afters, and problem/solution formats — built to convert
Appear on camera as a relatable, authentic face of the brand in paid creative
Write direct response copy including hooks, headlines, captions, and CTAs that drive clicks and purchases
Partner with the founder to align creative with campaign goals, active offers, and performance KPIs
Treat every piece of content as a test — analyze what’s working, iterate fast, and apply learnings
Stay current on Meta, TikTok, and YouTube ad formats, creative trends, and best practices
Organic Social & Community Content
Create community-first content that feels real and resonates — not over-produced or overly branded
Manage day-to-day posting across Instagram, TikTok, and YouTube with a consistent, relatable voice
Identify top-performing organic content and repurpose it as paid ad creative
Monitor comments and community sentiment; surface insights to leadership regularly
Creator & UGC Support
Support outreach and management of UGC creators and gifting partnerships
Brief creators with clear direct response objectives, not just aesthetic direction
Track content performance by creator and format to identify what’s worth scaling
Ideal Candidate
You understand direct response — you know what makes someone stop, watch, and buy
You’re natural and confident on camera: real, likable, and comfortable without a script
You think in hooks — the first 2 seconds of every piece of content matters more than anything else to you
You move fast, take ownership, and don’t need multiple layers of approval to get things done
You understand the beauty consumer deeply and know how to speak to real women authentically
You’re as comfortable with performance data as you are with creative ideation
Requirements
2+ years of experience in content creation, paid social, or performance marketing
Experience in beauty, personal care, or consumer e-commerce strongly preferred
Proven track record creating direct response content that performs on Meta and/or TikTok
Comfortable and experienced being on camera in both ad and brand content
Strong video shooting and editing skills; CapCut, Adobe Premiere, or similar
Working knowledge of Meta Ads Manager or TikTok Ads Manager a strong plus
Solid copywriting instincts — especially hooks, CTAs, and short-form persuasion
Highly organized with the ability to manage multiple content streams simultaneously
Bachelor’s degree preferred; portfolio and results matter more
Compensation & Details
Salary: $80,000 – $100,000 annually, commensurate with experience
Location: Glendale, CA — This is a fully on-site position
Schedule: Full-time
To apply, submit your resume and a brief video (60–90 seconds) introducing yourself and sharing an example of direct response or ad content you’ve created. We want to see your on-camera presence and your creative instincts.
Qualified candidates will be contacted promptly. We look forward to reviewing your application.
Work Location: In person

Application settings

Application method
Email
Require resume
Yes
Application updates
tanya@opexpert.co

Candidates contact you (email)
No
Accommodations requ