Business Development Manager

Covering The Maples within Beacon Behavioral Partners | Field-Based
Title: Business Development Manager

The Role
The Business Development Manager objective is to own and grow referral relationships for the assigned practices. This is a field-based, individual contributor role focused on driving sustained referral volume through consistent relationship-building, education, and follow-through. This role emphasizes consistent, quality outreach and referral relationship development over time. Performance is assessed through qualitative engagement and compliance-driven activity tracking. Success is measured by the health, consistency, and growth of referral relationships over time. The BDM works closely with admissions, clinical leaders, and operations to ensure referral partners experience the practice as responsive, reliable, and easy to work with. This role requires a strong working knowledge of mental health, substance use, and eating disorders to effectively engage and support referral partners.

Responsibilities

Referral Growth & Relationship Management

Build and maintain strong relationships with referral sources including:

Physicians and psychiatric providers

Therapists and counseling practices

Schools/universities/employers

Hospitals, EDs, PHP/IOP programs

Community and local business organizations

Serve as referral partner contact for assigned practices

Drive sustained referral volume through consistent outreach and relationship stewardship

Convert new referral sources into active, ongoing partners

Field-Based Outreach & Education

Conduct in-person visits, drop-ins, presentations, attend conferences and lunch-&learns

Educate providers and staff on the practices’ services, referral process, and access points

Attend and represent assigned practices at local community events and professional meetings

Identify and address barriers to referral success in real time

Contribute relevant content to marketing team for social media initiatives

Referral Process & Collaboration

Work closely with admissions and clinical teams to ensure smooth referral handoffs

Reinforce best practices with our providers such as thank-you notes and patient progress updates following HIPAA guidelines.

Share feedback from referral partners to improve workflows and communication

Ensure referral partners experience consistent communication, responsiveness, and support

CRM & Accountability

Log all outreach, meetings, and relationship activity accurately in Beacon’s CRM

Maintain accurate referral source segmentation (Prospect, Grow, Protect)

Track activity, follow-ups, and referral trends within your territory

Use data to prioritize outreach, report impact and identify growth opportunities

CRM activity is monitored for transparency, relationship health, and operational planning—not tied to individual performance incentives related to patient admissions.

How Success Is Measured

Sustained and consistent referral volume trends

Increase in active and repeat referral partners within territory

Quality and frequency of referral source engagement

CRM data completeness, timeliness and accuracy

Feedback from admissions, clinical teams, and referral partners

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