Director of Marketing & Communications

Job Description

Job Description

Together, we create life-changing wishes for children with critical illnesses. From our humble beginnings with one boy’s wish to be a police officer, we have evolved to be one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and volunteers, Make-A-Wish Texas Gulf Coast and Louisiana grants more than 650 children’s wishes annually.
Position Summary:

The Director of Marketing & Communications serves as the strategic leader responsible for developing and executing an integrated, organization-wide communications and marketing strategy. This role focuses on elevating the organization’s brand, driving external visibility, and strengthening strategic communications with our various audiences.
The position partners closely with senior leadership, development, and mission teams to align messaging with organizational priorities and advance fundraising, volunteer engagement, and mission delivery outcomes.
The Director leads a small team responsible for execution across digital channels, social media, website management, and content production ensuring consistency and excellence while allowing the Director to remain focused on strategy, storytelling, and stakeholder engagement.

Duties and responsibilities:
Strategic Leadership & Integrated Communications
Develop and oversee a comprehensive, integrated marketing and communications strategy aligned with organizational goals
Establish annual communications plans, messaging priorities, and campaign frameworks
Lead strategic planning and execution for three signature campaigns: World Wish Month, Holiday, and Summer of Wishes
Partner with senior leadership to ensure alignment across mission delivery, development, and operations
Serve as a thought partner to executive leadership on internal and external messaging
Oversee communications calendar, budget, and performance metrics
Media Relations & Public Relations
Lead media strategy and cultivate strong relationships with local, regional, and national media
Identify and secure high-impact media opportunities across print, broadcast, and digital
Serve as a primary spokesperson or media contact, as needed
Prepare talking points, speeches, and messaging for leadership, board members, and stakeholders
Oversee media monitoring and reporting on reach and impact
Executive & External Communications
Draft and oversee major external communications including:
Annual reports, fundraising appeals, newsletters, and press materials
Wish stories, donor communications, and campaign messaging
Develop targeted messaging strategies for diverse stakeholders (donors, volunteers, medical partners, and community leaders)
Develop and oversee the chapter’s digital and online marketing strategy, including website, email, social media, paid media, and digital storytelling
Oversee marketing deliverables for corporate sponsors and partners to ensure strong stewardship and revenue growth
Support executive visibility and thought leadership through written and spoken communications
Ensure consistent, mission-driven messaging across all channels
Team Leadership & Oversight
Direct, mentor, and manage communications staff and vendors
Oversee execution of social media management, website updates and content publishing, email marketing and analytics, print materials, and graphic design
Ensure high-quality and timely delivery of all communications projects
Foster collaboration, accountability, and continuous improvement within the team

Events, Campaigns, & Storytelling
Provide strategic oversight for communications related to signature events and campaigns
Guide development of speeches, scripts, presentations, and multimedia content
Ensure compelling storytelling that highlights mission impact and donor engagement
Support preparation of stakeholders (staff, families, board members, volunteers) for public-facing roles
Desired Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field
5-7+ years of progressive experience in communications, marketing, or public relations
Experience leading integrated communications strategies and process implementation
Demonstrated success aligning communications strategy with fundraising or revenue-generating campaigns
Strong media relations experience and established press relationships
Exceptional written, verbal, and storytelling skills
Proven leadership and team management experience
Proficiency with communications platforms, social media, analytics tools, and CRM systems (e.g. Salesforce, Luminate/Marketing Cloud, Google Analytics, WordPress/Drupal, Canva, InDesign, Adobe Creative Suite, email marketing tools)
Experience supporting special events and external audience engagement, producing event-specific communications materials, and representing the organization
Strong strategic planning, project management, and leadership skills with the ability to manage multiple priorities in a fast-paced work environment
Excellent organizational, communication, interpersonal and time management skills
Ability to collaborate across departments and serve as a trusted internal leader
Nonprofit or mission-driven organization experience strongly preferred
Working Conditions
This position will be based in the Stafford, TX office. The position requires the individual to work in an office environment in a shared office space. Incumbent must be willing to work some nights/weekends and travel within the territory.

We offer a comprehensive benefits package including 100% employer paid for healthcare, dental, and vision insurance; basic life insurance; short-term and long-term disability. Medical coverage for employee’s family members is available through company policy, with a portion of this coverage subsidized by employer.

After one year of service, employees become eligible to participate in a company 401(k) retirement savings plan, with an employer match up to 6% of compensation.

We offer full-time employees a hybrid work schedule, beginning with one remote day per week, moving to two remote days per week after six months. Our chapter provides generous paid time off, as well as 14-16 paid holidays in a calendar year, including a week near the end of December.

Join Our Team of Inspired People Transforming Lives
We are more than a great place to volunteer - our work is life changing. We are an inclusive and diverse group of people who, through a mosaic of backgrounds, thoughts and experiences are united in purposeful work. We are fueled and guided by our values - values that are represented in the inspired people we work with and the transformational work we do every day.
We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics.