Director of SEO, GEO & AI Search Marketing

Job Description

Job Description

We are a high-volume personal injury law firm focused on maximizing client outcomes through operational excellence, technology, and aggressive marketing.
We are building an in-house marketing department and are seeking an experienced SEO and AI Search leader to own organic growth across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms.
This is not a content coordinator position. This is not a social media position.
We are looking for someone who can directly impact signed cases and revenue.

What You’ll Do

Own all SEO strategy and execution
Increase rankings for highly competitive personal injury keywords
Lead local SEO initiatives across Google Business Profiles and Maps
Develop and execute GEO (Generative Engine Optimization) strategies
Improve visibility in ChatGPT, Gemini, Perplexity, and AI search engines
Oversee website architecture and technical SEO
Direct content strategy and AI-assisted content production
Manage outside vendors and agencies when necessary
Build and manage an internal SEO/content team
Develop reporting systems focused on leads, signed cases, and revenue
Work directly with ownership to create growth initiatives

7+ years of SEO experience
Proven experience ranking highly competitive keywords
Strong understanding of technical SEO
Experience with Local SEO and Google Business Profiles
Experience managing SEO teams or agencies
Advanced knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and similar tools
Ability to demonstrate measurable business results from prior campaigns

Preferred Qualifications

Personal injury law firm experience
Legal marketing experience
GEO / AI Search Optimization experience
Experience managing PPC vendors
Experience with conversion rate optimization
Experience with AI content workflows

What Success Looks Like

Within 12 months, you will:

Increase qualified organic leads
Increase signed cases from organic search
Increase local map visibility
Improve AI search visibility across major platforms
Build a scalable in-house SEO and content operation
Deliver measurable ROI attributable to marketing efforts

Application Requirements

Please submit:

Resume
LinkedIn profile
Examples of SEO campaigns you’ve led
Specific ranking improvements achieved
Traffic growth achieved
Lead and revenue growth attributable to your work
Personal injury or legal marketing experience (if applicable)

Company Description We are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.

Company Description

We are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.