Director of Ecommerce — Artist Store Growth

Job Summary
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE WE?
Live Nation Entertainment is the global leader in live entertainment. We partner with top-tier artists to create iconic merchandise offerings across our major lines of business, from touring to retail to online sales.

WHO ARE YOU?
We’re looking for a passionate and motivated individual who is driven, entrepreneurial, resourceful, innovative, forward‑thinking, and committed. If this sounds like you, read on.

COMPANY OVERVIEW
Merch Traffic is a leading music merchandising company within the Live Nation family, partnering with top‑tier artists to create iconic merchandise offerings across our major lines of business, from touring to retail to online sales. As part of Live Nation Entertainment, Merch Traffic supports creative merchandising strategies that bring fans closer to the artists they love.

THE ROLE
The Director of Ecommerce is responsible for driving the strategic growth and operational success of direct‑to‑consumer Shopify stores for music artists and entertainment brands. This role leads a team of US‑based E‑Commerce Store Managers and works cross‑functionally with Marketing, Production, Finance, Creative and Fulfillment partners to deliver high‑performing online stores that align with each artist’s creative vision and commercial goals.

WHAT THIS ROLE WILL DO
Team Leadership & Cross‑Functional Program Management

Lead and develop a team of US‑based Ecommerce Store Managers responsible for day‑to‑day management of artist stores.

Provide clear direction, prioritization, and workflow structure to support successful execution of ecommerce initiatives across multiple artists and campaigns.

Partner closely with the Ecommerce Operations Manager, the Production team, and fulfillment partners to ensure alignment across product availability, ordering workflows, inventory planning, and customer experience.

Partner with Ecommerce Operations to establish scalable processes that improve coordination across marketing, merchandising, operations, and supply chain functions.

Act as a key point of contact for internal stakeholders including Finance, A&R, Production, Marketing, and Artist Management teams.

DTC Merchandising Strategy & Store Performance

With oversight from the VP of Ecommerce and support from Marketing, work with store managers to implement merchandising strategy across Shopify stores to drive revenue growth, conversion optimization, and customer engagement.

Guide store managers in the development of product assortments in collaboration with Licensee, Tour, Wholesale, and internal product teams.

Oversee the store manager’s development of seasonal and campaign‑based merchandising strategies aligned to album cycles, touring schedules, anniversaries, holidays, and key retail moments.

Ensure stores reflect artist brand positioning and creative direction while maximizing commercial performance through PDP and SEO optimization.

The Director may manage up to five ecommerce stores, depending on need.

Marketing & Campaign Coordination

Support the store manager’s collaboration with Marketing on cross‑functional planning and execution of ecommerce campaigns across email, SMS, paid media, social, and onsite channels, as well as subscriber acquisition and retention strategies.

Ensure ecommerce timelines align with broader artist marketing plans, release schedules, and promotional windows.

Support creation of marketing briefs, asset needs, and campaign calendars that enable artist team approvals and efficient execution.

Use performance insights to optimize promotional strategies and improve results across channels.

Platform Optimization & Technology

Demonstrate strong understanding of Shopify store architecture across both front‑end user experience and back‑end configuration, including themes, navigation structure, product setup, integrations, analytics tracking, and app ecosystem.

Provide guidance and oversight to internal teams or external designers and developers to ensure stores are launched efficiently and aligned with brand, marketing, and operational requirements.

Evaluate and implement ecommerce tools, integrations, and technologies that enhance functionality and operational efficiency.

Maintain awareness of ecommerce trends, fan behavior insights, compliance requirements, and industry best practices.

Operations, Inventory & Fulfillment Alignment

Partner with Ecommerce Operations Manager, A&R, the Production team, and fulfillment providers to ensure strong coordination across product ordering, inventory availability, and delivery timelines.

Support development of improved workflows related to product ordering, invoicing, and inventory planning.

Collaborate with warehouse partners to ensure accurate receiving, stock availability, and customer satisfaction.

Ensure global stores are maintained in partnership with international teams.

Manage oversight of store and product launch protocol in partnership with the E‑Commerce Operations Manager.

Review and support global chart reporting during critical album release weeks.

Attend weekly calls with fulfillment teams and third‑party partners.

Support automated reporting with fulfillment centers and Looker/Glew.

Support invoice review and submission for ecommerce‑related accounting efforts.

Financial Planning & Performance Management

Support forecasting and budget planning for ecommerce initiatives.

Work with VP of Ecommerce and store managers to evaluate performance, identify revenue opportunities, and improve profitability.

Monitor KPIs including conversion rate, AOV, revenue growth, campaign performance, and customer acquisition metrics.

WHAT THIS PERSON WILL BRING

7+ years ecommerce experience, preferably in music, entertainment, fashion, or direct‑to‑consumer retail.

Strong Shopify expertise and understanding of ecommerce ecosystems, tools, and integrations.

HTML, CSS, Liquid, Photoshop, UX knowledge/experience.

Demonstrated ability to manage and develop teams in a fast‑paced environment.

Strong marketing and project management capabilities, including experience coordinating complex campaigns across multiple stakeholders.

Experience collaborating cross‑functionally with marketing, product development, operations, and fulfillment teams.

Strong understanding of merchandising strategy, customer behavior, and conversion optimization.

Ability to manage multiple priorities and meet deadlines in a dynamic environment.

Strong communication skills with the ability to work effectively with artists, management teams, and internal stakeholders.

Data‑driven mindset with ability to interpret performance metrics and translate insights into action.

Proficiency in Microsoft Office applications, Asana, Klaviyo, preferred.

Experience working with global ecommerce stores and fulfillment partners is a plus.

BENEFITS & PERKS
Our motto is “Taking Care of Our Own” through six pillars of benefits:

Health

– Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA).

Yourself

– Free concert tickets, generous paid time off including paid holidays, sick time, and personal days.

Wealth

– 401(k) program with company match, stock reimbursement program.

Family

– New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support.

Career

– Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment.

Others

– Volunteer time off, crowdfunding match.

EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mind or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, sexual orientation, intersectionality, or any other basis protected by law.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar laws.

We also afford equal employment opportunities to qualified individuals with a disability. Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position. Contact a Human Resources Representative to request accommodations.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Compensation
$108,000.00 USD - $135,000.00 USD

Pay is based on a number of factors including market location, qualifications, skills, and experience.

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