Paid Media Specialist

Job Description

Job Description

Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.

Responsibilities:
• Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals.
• Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints.
• Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance.
• Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies.
• Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing.
• Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend.
• Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent.
• Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision.
• Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization.
• Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results.
• Bachelor’s degree in Marketing, Communications, Business, Tourism, or a related discipline.
• Proven background in paid media, performance marketing, or digital advertising, ideally within travel, hospitality, tourism, or e-commerce environments.
• Practical experience managing Google Ads campaigns, including Performance Max and Hotel Ads.
• Familiarity with programmatic display platforms, DSP environments, or comparable media buying tools.
• Strong knowledge of tracking, attribution, conversion measurement, and analytics platforms such as Google Analytics.
• Experience with audience targeting, remarketing strategy, bid optimization, and media budget oversight.
• Solid analytical and problem-solving skills with the ability to turn campaign data into clear recommendations.
• Strong written and verbal communication skills for cross-functional collaboration and performance storytelling.