Sales Activation Manager

Job Description

Job Description

Job Title:
Sales Activation Manager
Department:
Marketing
Reports to:
Director of Marketing
FLSA
Exempt

SUMMARY:
The Sales Activation Manager leads LifeSync’s downstream marketing execution, owning the enablement, activation, and tactical support required to help Sales perform at a high level. This role translates product strategy and upstream marketing into field ready execution that drives engagement, pipeline, and revenue.
This position operates as a shared marketing service across both LifeSync lines of business:
• Patient Connections – supporting direct hospital sales
• Advanced Manufacturing – supporting OEM engineering and supply chain–focused sales motions
The role is highly cross functional and execution oriented, combining sales enablement, product launch activation, events, CRM marketing operations, and inside sales collaboration.

CORE DUTIES AND RESPONSIBILITIES:
Sales Enablement & Field Activation
Own LifeSync’s sales enablement strategy and operating cadence, ensuring Sales has the tools, messaging, and content required to sell effectively
Develop, maintain, and deploy:
Sales decks and collateral
Product launch toolkits
Value propositions and talk tracks
Competitive and positioning materials
Ensure enablement content is LOB specific while maintaining a consistent LifeSync voice
Partner closely with Sales leadership to continuously improve usability and relevance of enablement tools

2. Product Launches & Campaign Execution
Lead product launch activation in close coordination with Product Management and Upstream Marketing
Translate launch strategy into:
Sales ready materials
Internal training and readiness
External activation plans and campaigns
Manage post launch follow through, ensuring launches are adopted and supported in the field

3. Tradeshows, Events & Field Marketing
• Own LifeSync’s tradeshow and event execution, including: Event planning and prioritization, booth messaging and positioning, pre-event and post event activation, lead capture and follow up workflows.
• Manage current and future event resources to maximize ROI and sales engagement.

4. CRM, Lead Generation & Marketing Operations
Own CRM marketing operations, including campaign setup, automation, and reporting
Establish and manage email drip campaigns and lead nurture workflows
Partner closely with Inside Sales to: Align campaigns with outreach, Improve lead quality and follow up, Support pipeline development.
Track and report on lead generation, engagement, and conversion metrics

Team Leadership & Cross‑Functional Collaboration
Directly manage the E‑Commerce Growth role
Prepare to scale and manage additional resources (Event Manager, MarCom Ops) as the team grows.
Serve as the primary downstream marketing partner to: Product Management, Upstream Marketing & Business Development, Sales and Inside Sales, Commercial and Operations teams.

REQUIREMENTS:
Technical & Functional Expertise
Sales Enablement & GTM –

Strong grasp of enablement frameworks, content strategy, sales readiness, and product launch execution
CRM & Marketing Automation –

Proficient in Salesforce for campaign execution, lead management, and reporting
Demand Generation –

Experience with lead generation, nurture programs, funnel optimization, and conversion best practices
Events & Tradeshows –

Proven ability to plan, activate, and measure events, including ROI tracking
Healthcare / Medical Devices –

Familiarity with hospital sales, OEM partnerships, regulatory considerations, and healthcare buying cycles
Campaign & Content Management –

Ability to create sales collateral, messaging, value propositions, and competitive materials
Data, Budget & Project Management –

Track KPIs, manage budgets and vendors, and execute multiple initiatives in parallel
Sales Training & Enablement –

Deliver effective presentations, product launches, and sales training sessions

Interpersonal Skills
Cross-Functional Collaboration –

Works effectively across Sales, Product, Operations, and Marketing
Sales Partnership –

Builds credibility and trust with sales leaders and field teams
Communication & Influence –

Clear communicator who can influence without authority in a matrixed environment
Coaching & Development –

Trains, mentors, and develops team members
Competencies
Execution & Operational Excellence
Results-driven with a strong bias for action and attention to detail
Data-driven decision maker who establishes scalable processes and workflows
Adapts quickly to shifting priorities and market conditions
Strategic Thinking
Translate strategy into field-ready, executable plans
Strong business acumen connecting marketing efforts to pipeline and revenue
Prioritize resources for maximum impact
Leadership & Growth Mindset
Leads and motivates teams while managing stakeholders and change
Customer-centric and focused on continuous improvement
Demonstrates learning agility, resilience, initiative, and scalability thinking

SUPERVISORY RESPONSIBILITIES:

Required

EDUCATION AND/OR EXPERIENCE:

Bachelor's degree required in Marketing, Business, Communications, or related fields
MBA preferred but not required
Experience
7+ years of progressive experience in downstream marketing, sales enablement, product marketing, or demand generation
B2B environments with complex sales cycles
Proven track record in commercial activation programs, product launches, sales enablement program development, and event/tradeshow execution.
Hands-on experience with CRM and marketing automation platform (Salesforce) Preferred.
Medical devices, healthcare, or manufacturing industry background.
People management experience.
Multi-line business or matrixed organization experience.
PHYSICAL DEMAND: The position is primarily sedentary and requires comfort sitting at a desk for extended periods. WORK ENVIRONMENT: This role operates in a standard office environment. TRAVEL REQUIREMENT: Regular travel required (approximately 25-40% of time) required domestically and internationally for meetings, training, or product launches.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.