Social Media Growth Manager

Job Description

Job Description

Le Marinier — Miami, FL

Le Marinier is a fast-growing premium sea salt brand seeking an experienced and highly driven Senior Social Media Growth Manager to lead and scale our TikTok and Instagram presence.

We are looking for someone with a proven track record of significantly growing consumer brands on social media through content strategy, influencer marketing, and platform management. This is a leadership role for someone who understands how to build attention, engagement, and community at scale.

You will be responsible for overseeing the entire social media growth strategy — from content creation and channel management to influencer partnerships, creator coordination, and audience growth.

Responsibilities

Develop and execute the overall TikTok and Instagram growth strategy
Manage and grow the brand’s social media channels daily
Create, oversee, and optimize short-form video content for engagement and growth
Build scalable content systems and posting schedules
Identify viral trends, content opportunities, and platform growth strategies
Recruit, manage, and coordinate influencers, creators, and UGC contributors
Train creators and influencers on brand messaging, positioning, and content style
Lead influencer outreach and partnership campaigns
Monitor analytics, engagement, follower growth, and performance metrics
Continuously test and improve content strategy based on platform performance
Collaborate with internal teams on product launches, campaigns, and brand initiatives
Help position Le Marinier as a leading lifestyle and food brand on social media
Requirements

Proven experience significantly growing TikTok and/or Instagram accounts for brands
Strong understanding of social media growth strategy and platform algorithms
Experience managing influencer marketing campaigns and creator relationships
Strong short-form video production and editing skills
Ability to independently manage content strategy and execution
Strong understanding of audience psychology, engagement, and viral content
Highly organized, proactive, and results-oriented
Preferred Qualifications

Experience growing food, wellness, lifestyle, or consumer product brands
Experience scaling accounts to large followings and high engagement levels
Experience with TikTok Shop, affiliate marketing, or paid social campaigns
Experience managing teams of creators or freelancers
Compensation

Competitive salary based on experience
Performance-based bonuses tied to growth, engagement, and business performance
Opportunity to grow into a senior leadership role within a rapidly expanding brand
How to Apply

Please submit:

Your resume
Links to social accounts you have managed or helped grow
Examples of content and campaigns you have created
Metrics or growth results you have achieved for previous brands
Any influencer or creator management experience