Director of Marketing and Team Culture

Director of Marketing & Team Culture The Director of Marketing & Team Culture is responsible for driving sales growth, strengthening brand presence, and cultivating a culture of care across the restaurant. This role bridges business performance and team experience, ensuring both guests and team members feel valued and connected to our mission.
Top Priorities Grow overall sales (transactions, check average, outside sales)
Expand mobile, delivery, and catering channels
Build and sustain a strong team culture
Strengthen community presence and brand awareness
Key Responsibilities Marketing Strategy & Execution
Develop and execute annual, quarterly, and monthly marketing plans
Manage marketing budget and campaign performance
Lead social media, email, and in-store promotions
Maintain brand consistency across all platforms
Sales Growth & Business Development
Own goals for catering, delivery, mobile, and overall sales
Build partnerships with local businesses, schools, and organizations
Identify opportunities to increase traffic and check average
Oversee catering systems and client experience, demonstrating a willingness to assist with production and delivery
Community Engagement & Brand Presence
Plan and execute community events, fundraisers, and promotions
Represent the brand at local events
Build long-term relationships that grow brand loyalty
Team Culture & Engagement
Lead recognition systems (birthdays, anniversaries, milestones)
Plan team celebrations and appreciation events
Maintain communication boards and recognition systems
Develop systems that improve retention and engagement
Leadership & Development
Recruit, train, and develop marketing/sales team members
Build a leadership bench for future growth
Ensure accountability to brand standards and execution
Systems & Execution
Maintain marketing calendar and track results
Manage marketing inventory and assets
Respond to donation and partnership requests
Support operations as needed*
Success Metrics
Sales growth (transactions, check average)
Catering, delivery, and mobile sales growth
Social media engagement and reach
Community partnerships established
Team engagement and retention
Schedule Expectations (flexible)
15-30 hours/week
Occasional evenings, Saturdays, holidays
Core Competencies
Strategic thinker with strong execution
High ownership and organization
Strong communicator and relationship builder
Creative and data-driven
Passion for people and results
Role Summary
This role is a hybrid of marketing, sales growth, and culture leadership responsible for growing the business while building an environment where both guests and team members thrive.