Requirements
- 6-10+ years of experience in growth marketing or paid media, ideally in a high-growth, multi-location or consumer services business ,
- Proven experience owning and optimizing seven figure paid media budgets and forecasts ,
- Deep hands-on knowledge of Google Ads and Meta Ads, including strategy, testing, and performance analysis ,
- Experience managing and scaling acquisition across multiple channels and geographies ,
- Strong analytical skills with the ability to translate data into clear decisions and recommendations ,
- Experience managing agency partners and holding them accountable to performance outcomes ,
- Familiarity with attribution models, incrementality testing, and performance measurement challenges
What the job involves
- The Head of Growth will own Modern Animal’s acquisition engine and be accountable for efficiently driving new member growth at scale. This role oversees a seven-figure marketing budget, defines channel strategy, and ensures investments deliver against CAC and volume targets ,
- This is a highly analytical, business-critical role with end-to-end ownership of growth performance. You will operate as the central decision-maker across channel mix, budget allocation, and performance strategy, partnering closely with Creative, Lifecycle, Analytics, and Operations to align growth with market demand and clinic capacity ,
- While initially an individual contributor, this role will manage external agencies and build the foundation for a high-performing growth team, with plans to hire an internal team in the near term ,
- Own acquisition strategy across all paid and performance channels (e.g., Google, Meta, Yelp, Direct Mail, OOH, emerging platforms) ,
- Drive channel mix and investment decisions to hit new member and CAC targets ,
- Continuously identify opportunities to scale, reallocate, or optimize spend based on performance and business needs ,
- Ensure growth efforts are aligned with regional dynamics, clinic capacity, and expansion priorities ,
- Own budget planning, pacing, and forecasting across daily, monthly, and quarterly horizons ,
- Partner with Finance and Marketing leadership to guide investment decisions and tradeoffs ,
- Manage external media buying agencies (Google, Meta), holding them accountable to performance, testing velocity, and reporting standards ,
- Define and monitor core growth KPIs (CAC, CVR, CPL, etc.) ,
- Partner with Analytics to understand attribution, channel incrementality, and performance drivers ,
- Surface actionable insights and recommendations to leadership regularly ,
- Continuously test and optimize across audiences, creative, landing experiences, and channel mix ,
- Own the paid media creative strategy and testing roadmap ,
- Partner with Creative to develop high-performing, channel-specific assets ,
- Translate performance data into clear testing hypotheses and creative direction ,
- Ensure a consistent cadence of experimentation to drive incremental gains