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Job Function
Marketing
Job Sub Function
Strategic Marketing
Job Category
Professional
All Job Posting Locations
Cincinnati, Ohio, United States of America; Santa Clara, California, United States of America
Job Description
We are searching for the best talent to join our team as the OTTAVA Brand Strategy Director. This position can sit out of the Cincinnati, OH or Santa Clara, CA office locations.
The OTTAVA Brand Strategy Director is a senior leader responsible for shaping and executing OTTAVA’s brand strategy. This person is responsible for building and managing the OTTAVA expression, visual and verbal guidelines, and how those translate to every touchpoint within the customer experience. This role translates OTTAVA’s brand strategy, positioning, and messaging into high‑impact campaigns that show up consistently and credibly across the customer journey.
Reporting into the global brand marketing organization, this role serves as the day‑to‑day brand activation and integration lead for OTTAVA—owning campaign frameworks, messaging activation, content operations, brand library and guidelines, and cross‑functional alignment. The Director will work closely with Product Marketing, Communications, Digital, Events, Content Operations, Global Strategic Marketing, and regional teams to ensure OTTAVA shows up as one connected, coherent brand across markets and moments.
This is a highly collaborative role that requires strong operational leadership, comfort managing complexity, and the ability to balance creative ambition with executional discipline.
Responsibilities
- Brand activation & integration lead across all experience touchpoints—digital, social, content, and experiential
- Brand strategy & positioning—OTTAVA in category, brand platform, value prop, visual expression (collaborate with GSM on product positioning)
- Build & manage brand expression and guidelines (architecture, naming, etc)
- OTTAVA social strategy
- Balance high‑impact hero storytelling with efficient, scalable content production
- Content operations and enablement (formats, production needs, scalable design solutions)
- Build high performing agency roster in collaboration with digital and creative lead
- Execute and deliver on marketing and communication asset needs and manage brand library
- Manage & lead brand campaigns, media, and collaboration with commercial on activation—partner on performance optimization with digital and creative lead
- High collaboration, coordination and leadership across internal and external teams required
- Lead day‑to‑day activities and management of external agency partners ensuring strong partnership and delivery on brand and experience mandatories
- Support Global Strategic Marketing and Regional Marketing teams in creation and execution of market enablement initiatives
- Responsible to stay abreast of the latest market trends and research results and incorporation of key takeaways into messaging and communication initiatives
- Lead connection to Surgery, MedTech, Enterprise
Required Skills & Qualifications
- Bachelor degree required
- 10+ years of experience in brand marketing, integrated marketing, or commercial marketing leadership roles
- Proven experience leading integrated brand campaigns across digital, social, content, and experiential channels and brand management
- Strong understanding of messaging, positioning, and brand expression across complex ecosystems
- Demonstrated ability to work effectively in matrixed, global organizations
- Experience managing agencies and external partners across creative, digital, and experiential work
- Strong operational mentality with the ability to balance strategy, creativity, and execution
- Executive presence with strong communication and stakeholder‑management skills
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Accommodations for Applicants with Disabilities
Johnson & J&N is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via and internal employees contact AskGS to be directed to your accommodation resource.
Preferred Skills
- Brand Marketing
- Brand Positioning Strategy
- Business Alignment
- Business Storytelling
- Business Valuations
- Consulting
- Critical Thinking
- Cross‑Functional Collaboration
- Customer Intelligence
- Data Analysis
- Data‑Driven Decision Making
- Digital Strategy
- Execution Focus
- Financial Analysis
- Go‑to‑Market Strategies
- Industry Analysis
- Market Research
- Negotiation
- Problem Solving
- Product Development Lifecycle
- Product Portfolio Management
- Product Strategies
- Program Management
- Strategic Thinking
Pay Transparency
Anticipated base pay range for this position: $150,000.00 – $258,750.00. For Bay Area: $172,000.00 – $297,850.00.
Benefits
- Subject to the terms of their respective plans, employees are eligible to participate in the Company's consolidated retirement plan (pension) and savings plan (401(k)).
- This position is eligible to participate in the Company's long‑term incentive program.
- Vacation – 120 hours per calendar year
- Sick time – 40 hours per calendar year (48 hours for Colorado residents; 56 hours for Washington residents)
- Holiday pay, including Floating Holidays – 13 days per calendar year
- Work, Personal and Family Time – up to 40 hours per calendar year
- Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
- Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year
- Caregiver Leave – 80 hours in a 52‑week rolling period
- Volunteer Leave – 32 hours per calendar year
- Military Spouse Time‑Off – 80 hours per calendar year
- For additional general information on Company benefits, please go to: