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Brand Director

Blueprint Advisory LLC · Memphis, TN, USA ·

Pay: 125.000

Job type: Full Time


About Dragonfly:

Help build solutions to some of the mostcomplex challenges facing our communities today. Dragonfly designs,launches, and supports social enterprises that address systemicchallenges at the intersection of affordable housing, mental health, andhomelessness. We work alongside nonprofits, policymakers, andprivate-sector partners to turn promising ideas into practical solutionsthat improve lives. Our team is multidisciplinary—bringing togetherstrategists, operators, and creatives who move ideas from concept toimplementation. Rather than simply advising organizations, we build,test, and operate real-world initiatives, providing the strategy,operational support, and shared infrastructure needed for these venturesto grow and succeed.

Working at Dragonfly:

Workingat Dragonfly means helping turn bold ideas into real programs thatimprove lives. Team members collaborate across multiple initiativeswithin our portfolio of social enterprises, supporting everything fromprogram design and partnerships to operational systems andimplementation. We're looking for people who are comfortable working in afast-moving, entrepreneurial environment and motivated by theopportunity to build solutions that create lasting social impact.

Essential Functions/Key Responsibilities

Brand & Marketing Leadership

  • Define and evolve brand positioning, messaging, and marketing strategy for Dragonfly and portfolio companies
  • Translate organizational and portfolio goals into clear creative and growth strategies
  • Balance brand consistency with appropriate differentiation across the portfolio
  • Ensure brand rollout across digital and physical assets

Team & Capability Building

  • Build, manage, and scale the brand and marketing function, including in-house staff, contractors, and agencies
  • Design workflows, roles, and decision rights to ensure clarity, accountability, and speed
  • Develop repeatable systems and playbooks that allow the function to scale across the portfolio

Agency, Vendor, and Deliverable Management

  • Oversee agency selection, contracts, scopes of work, timelines, and performance
  • Ensure high-quality, on-time delivery from concept through launch
  • Act as the primary point of accountability between Dragonfly, portfolio teams, and external partners
  • Step in directly during critical moments or tight timelines to unblock progress

Portfolio Advisory & Growth Support

  • Lead portfolio leadership teams on brand, go-to-market strategy, and creative presence
  • Support fundraising, partnerships, and major launches with clear narrative and materials
  • Help portfolio companies prioritize marketing investments and initiatives

Budgeting & Planning

  • Build and manage brand and marketing budgets in collaboration with the Dragonfly leadership team
  • Allocate resources across portfolio needs with an emphasis on impact, efficiency, and learning

Leadership & Governance

  • Serve as a member of the Dragonfly leadership team
  • Contribute to organization-wide strategy, planning, and decision-making

Compensation & Benefits

Benefits: Thisrole is eligible for all benefits available to full-time Dragonflyemployees, as outlined in the Dragonfly Employee Handbook, includinghealth insurance, 401(k) with employer match, 3 weeks paid time off,holidays, a 2-week company-wide winter break, and other standardbenefits.

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