Great Lakes Management | Full-Time | Exempt | Travel Required
Location: Regional role supporting multiple communities in MN
Regional Director of Sales
About the Role
Great Lakes Management is seeking a dynamic Regional Director of Sales to lead and support sales performance across a portfolio of senior living communities. This role provides hands‑on coaching, drives occupancy growth, strengthens sales processes, and develops high‑performing sales teams aligned with GLM’s mission and service standards.
Key Responsibilities
- Lead, mentor, and support Sales Directors across assigned communities
- Drive occupancy growth by coaching on lead management, tours, follow‑up, outreach, and conversion strategies
- Monitor KPIs including inquiries, tours, conversions, CRM activity, occupancy, and revenue trends
- Conduct regular on‑site visits to evaluate sales processes, team performance, and brand standards
- Partner with Executive Directors, RDOs, and marketing to ensure aligned sales execution
- Develop and deliver sales training, onboarding, and performance improvement plans
- Support community‑level events, outreach, and referral‑partner relationship building
- Analyze market data, competitor trends, and community positioning
- Assist with hiring, mentoring, and onboarding new Sales Directors
- Ensure CRM accuracy and pipeline management across all locations
Qualifications
- 3+ years of senior living sales leadership experience (multi‑site preferred)
- Proven success in occupancy growth and sales team mentorship
- Strong understanding of CRM systems and sales processes
- Excellent communication, coaching, and relationship‑building skills
- Ability to travel regularly to communities within the region
- Passion for serving seniors and supporting high‑performing teams
Benefits & Compensation
- Full benefits package including 401(k) with company match, medical, dental, and vision
- PTO, Paid Holidays, Mileage Reimbursement
- Opportunity to work with a collaborative and mission‑driven leadership team
- $120,000 per year + performance bonus
Why Join GLM
At Great Lakes Management, you’ll help shape sales success across communities, support talented teams, and make a meaningful impact for residents and families every day.
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