Requirements
- Strong communication and relationship-building skills across various levels and functions ,
- Experience in consumer-facing marketing or product roles, ideally in tech or financial services ,
- Fluency in marketing channels such as paid media, lifecycle, performance, and social ,
- Comfort working in fast-paced, highly regulated environments ,
- Ability to break down complex ideas into clear, accessible messaging for a broad audience ,
- Familiarity with AI tools to enhance work efficiency ,
- Strong analytical skills, including experience with testing methodologies like A/B testing
What the job involves
- The Product Marketing team is at the forefront of driving customer acquisition, engagement, and retention for Robinhood’s core products ,
- This team sits within the Growth org and blends product positioning, audience segmentation, messaging strategy, and go-to-market execution ,
- As a Senior Product Marketing Manager, you’ll be responsible for driving go-to-market strategies and executing marketing campaigns across multiple product categories ,
- You’ll partner with product management, creative, research, legal, and others to bring new features and products to market, fuel customer growth, and shape Robinhood’s product narrative ,
- Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns to support product and feature launches ,
- Develop differentiated and compelling messaging informed by market insights, customer research, and product expertise ,
- Drive growth performance through data-backed marketing strategy, A/B testing, and a deep understanding of acquisition economics ,
- Collaborate closely with internal partners and senior leadership to align on goals and evaluate marketing impact ,
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights