Join to apply for the Senior PR Manager at SmartAsset role at ZRG Careers
Join to apply for the Senior PR Manager at SmartAsset role at ZRG Careers
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This range is provided by ZRG Careers. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $134,000.00/yr - $175,000.00/yr
Additional compensation types RSUs
Direct message the job poster from ZRG Careers
Talent Acquisition Lead at ZRG Embedded Recruiting/RPO About SmartAsset:
SmartAsset is an online destination for consumer-focused financial information and advice, whose mission is helping people make smart financial decisions, reaching over an estimated 59 million people each month (as of January 2025) through our educational content and personalized calculators and tools. To extend our mission, we also operate SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with fiduciary financial advisors. SmartAsset has earned recognition on the Inc. 5000 (#2574 in 2023) and Deloitte Technology Fast 500 (#250 in 2022) lists. Currently, SmartAsset ranks on Y Combinator’s list of Top 100 Companies. A successful $110 million Series D funding round in 2021 valued the company at over $1 billion.
*Other than application and licensing fees, SmartAsset did not provide compensation for the aforementioned awards.
About the Job:
SmartAsset AMP is a lead generation platform for financial advisors, offering those in the wealth management industry a way to automate their marketing efforts to save time and grow their business simultaneously. In this Senior PR Manager role, we seek someone who can focus on growing our brand recognition and trust, while strategizing and executing earned media and social campaigns from end to end.
We are looking for an innovative thinker who will push the bounds of a traditional PR playbook to build a public reputation primarily in the B2B space of RIAs and wealth management firms, but also in the eyes of consumers who may be looking to employ these firms. A traditional background in PR or communications is not necessary for the right candidate with proven abilities to capture positive attention from specific target audiences.
Responsibilities:
Promotion of company as a thought leader at the intersection of wealth management and marketing
Plan and execute earned media strategies and outreach to generate relevant, high DA backlinks
Build and maintain relationships with trade publication reporters, financial news reporters and RIA members
Collaborate with Demand Generation and Sales team to create and promote collateral
Build B2B email outreach lists; newsletter curation
Plan and implement B2B LinkedIn campaigns to maximize exposure and brand recognition particularly in the RIA and wealth management space
General online reputation management; help lead crisis communications if and when necessary
Implement new branding elements for public ubiquity
Build outbound B2B awards program
Manage progress toward PR team KPIs
Continuously seek to optimize workflows and look forward to identify new opportunities to build awareness and trust in the public eye
Skills/Experience you have:
5-7 years of experience in a competitive public-facing role, including in PR, communications or wealth management
Ability to write and create compelling content across a variety of mediums, including pitches, newsletter, press releases and product-related content
Experience with personal finance, fintech, wealth management, financial advisory or other relevant subject matter
The ability to articulate and address the pain points of various target audiences through their preferred channels of communication
Team and project management experience; good delegation and prioritization skills
Any unique successes in attracting positive attention from a specific target audience
Ability to engage with target demographics and maximize exposure on LinkedIn; X
Comfort interpreting and relaying data accurately to reporters (think: percentage versus point; median versus mean)
Ability to establish appropriate KPIs to measure effectiveness of new efforts and allocate resources based on said data
A thorough, thoughtful and curious researcher
Familiarity with/comfort using LLMs and for various use cases
Familiarity with SEO
Basic video editing with tools like Canva
Familiarity with email outreach and list-building software (e.g., Yesware, Cision)
Skills/Experience preferred:
Structure and improvements to email outreach campaigns
Building owned-audience B2B lists for LI and email comprised of our target demos in the wealth management industry (currently just media lists)
Building out an awards program (this is high-eyeballs opportunity and goes hand-in-hand with the owned audience list-building)
Being able to quantify and optimize current email outreach campaigns
LinkedIn strategy and implementation – what we do now is not effective
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer
Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
Available Benefits and Perks:
All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US.
Medical, Dental, Vision - multiple packages available based on your individualized needs
Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
Supplemental Short-term and Long-term Disability
FSA: Medical and Dependent Care
401K
Equity packages for each role
Time Off: Vacation, Sick and Parental Leave
EAP (Employee Assistance Program)
Pet Insurance
Home Office Stipend
SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at Recruiting@smartasset.com.
California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City residents* $134,000 to $175,000 base salary + RSUs + benefits.
Salary at SmartAsset is determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the contiguous United States.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Full-time
Job function Job function Public Relations
Industries Financial Services and Software Development
Referrals increase your chances of interviewing at ZRG Careers by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
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In Summary: SmartAsset is an online destination for consumer-focused financial information and advice . We are looking for an innovative thinker who will push the bounds of a traditional PR playbook to build a public reputation in the B2B space of RIAs and wealth management firms . Responsibilities: Promotion of company as a thought leader at the intersection of wealth management and marketing .
En Español:
Unirse para solicitar el cargo de Gerente Senior de Relaciones Públicas en SmartAsset en ZRG Careers Únase a un gerente senior de Relación Pública en la función de SmartAssets en Zrg Careers Obtenga asesoramiento basado en inteligencia artificial sobre este trabajo y características más exclusivas. Este rango es proporcionado por ZR G Careers. Su salario real se basará en sus habilidades y experiencia Hable con su reclutador para obtener más información. Una exitosa ronda de financiamiento Serie D por 110 millones de dólares en 2021 valoró a la compañía en más de 1.000 millones de euros. *Además de las tarifas de solicitud y licencia, SmartAsset no proporcionó compensación para los premios mencionados anteriormente. Sobre el trabajo: SmartAsset AMP es una plataforma de generación líder para asesores financieros, ofreciendo a aquellos en la industria de gestión patrimonial una forma de automatizar sus esfuerzos de marketing para ahorrar tiempo y hacer crecer su negocio simultáneamente. Una formación tradicional en relaciones públicas o comunicaciones no es necesaria para que el candidato adecuado con habilidades comprobadas capte la atención positiva de un público objetivo específico. Responsabilidades: Promoción de la empresa como líder del pensamiento en la intersección de gestión y marketing Plan dicho y ejecutar estrategias de medios ganados y divulgación para generar vínculos retroactivos relevantes, altos DA Construir y mantener las relaciones con los reporteros de publicaciones comerciales, periodistas de noticias financieras y miembros de RIA Colaborar con la generación de demanda y equipo de ventas para crear y promover collateral Constructar listas de alcance de correo electrónico B2B; Curar boletín informativo Planificar e implementar campañas b2B para maximizar la exposición y reconocimiento de marca especialmente en los medios de administración de riqueza y mercadotecnia El plan dicho y llevar a cabo una serie de redes sociales y cuando sea necesario Implementar nuevos elementos de branding para obtener información sobre la ubicuidad pública Construir conocimientos básicos de gestión de mensajes electrónicos Los equipos de comunicación KPI pueden desarrollar y mejorar sus capacidades y competencias relacionadas al uso de datos personales y otras tecnologías específicas (incluyendo la capacidad de escribir y la publicidad) Conocer a través de las nuevas páginas digitales de prensa, así como aumentar su experiencia y ampliar la competencia y el acceso al clientela a través del programa Oportunidades de trabajo y hacer frente a diferentes canales de intercambio de conocimiento de información (experfectos). Estamos comprometidos con la igualdad de oportunidades laborales sin importar raza, color, ascendencia, religión, sexo, origen nacional, orientación sexual, edad, ciudadanía, estado civil, discapacidad, identidad de género o estatus de veterano. Si tiene una discapacidad o necesidades especiales que requieren alojamiento, póngase en contacto con nosotros a Recruiting@smartasset.com. California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington y New York City residentes* $134,000 a $175,000 salario básico + RSUs + beneficios. El sueldo de SmartAsset se determina sobre la base de factores permisibles y no discriminatorios como habilidades, experiencia y ubicación geográfica dentro de los Estados Unidos contiguos. Los expertos añaden información directamente a cada artículo, comenzado con la ayuda de IA. #J-18808-Ljbffr