Responsibilities
- Define and implement the global retail marketing and visual merchandising strategy across all VANS retail and wholesale environments.
- Develop evergreen and seasonal go‑to‑market processes, providing clear direction to cross‑functional partners on in‑store priorities, storytelling, and design needs.
- Lead seasonal retail marketing strategies and priorities to elevate the in‑store experience across full‑price, outlet, and wholesale partner environments.
- Translate global brand narratives and campaign priorities into compelling in‑store storytelling across floor sets, windows, and experiential moments.
- Establish global visual merchandising standards, principles, and guidelines; develop scalable, modular toolkits for brand consistency.
- Partner closely with retail, wholesale, and marketplace teams to support retail marketing and visual merchandising needs while maintaining a cohesive brand experience.
- Align retail execution with the global go‑to‑market calendar in collaboration with brand management, creative, integrated marketing, digital, and product merchandising teams.
- Define and track retail marketing and visual merchandising effectiveness—traffic, conversion, revenue per square foot, and execution quality—and optimize future concepts and standards.
- Lead and develop a global retail marketing and visual merchandising organization with strong creative, commercial, and operational capabilities.
Qualifications
- 10‑12+ years of experience in retail and brand experience, with deep expertise in visual merchandising, retail storytelling, and physical brand experiences.
- Ability to translate brand strategy into commercially effective in‑store execution.
- Strong planning and operational skills across seasonal retail calendars; comfort working within standards, governance, and decision rights.
- Strong understanding of shopper and consumer insights—including motivations, buying behaviors, and the entire shopping journey.
- Cross‑functional leadership and stakeholder management skills; ability to influence regional teams and partners without direct authority.
- Commercial and analytical mindset; understanding of retail KPIs and how visual merchandising, consumer styling, usage occasions, and retail marketing drive performance.
Compensation & Benefits
Hiring Range: $168,480.00 USD - $210,600.00 USD annually. Position eligible for additional incentive compensation.
Benefits include medical, dental, vision, and 401(k) contributions, along with extensive development and growth opportunities.
We foster a diverse and inclusive culture based on respect, connection, and authenticity.
Equal Employment Opportunity Statement
We value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state, or local laws.
If you require accommodations during the application process, please contact us at VF provides reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.
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