Job Details
Location: Tyler, TX 75703. Position Type: Full Time. Salary Range: $70,000.00 - $75,000.00. Travel: Up to 50%. Shift: Day (approximately 6am-2pm). Job Category: Sales & Marketing.
Role Overview
Frontier Senior Living is seeking an outstanding Sales Director to join Oak Hills Terrace Memory Care community located in Tyler, TX. This role requires demonstrated success as a leader in similar settings. The Sales Director is responsible for achieving high occupancy via direct sales interaction with prospective residents, their families, and professional referral resources. Additional responsibilities include outreach efforts with various medical professionals and organizations that have the ability
eed to directly refer prospects to quality Senior Living options as well as full management of the community's CRM database. The Sales Director is also responsible for the development of community events that are innovative and engage the consumer in a relevant and purposeful manner creating organic exposure to our Senior Living services.
Responsibilities
- Perform facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales.
- Grow community’s social media presence by ensuring high-quality pictures and engaging stories are posted at least three times a week.
- Build community’s digital reputation by requesting positive online reviews from resident families, vendors, and community partners.
- Monitor sales and other key metrics to ensure maximum results that assist in the complete fill up of the facility.
- Develop and implement an annual Marketing Action Plan, reviewed quarterly, for the community with general guidance and input from the management team.
- Perform community relation functions and participate in local community activities for the facility with particular attention to clergy, medical, legal, financial and business entities who would have influence with the senior market.
- Maintain appropriate contact and develop a strong working relationship with local associations and community organizations that serve and support seniors.
- Prepare and deliver presentations promoting the community as needed.
- Ensure company profitability by meeting all facility activity and marketing budgets and census guidelines as set by the corporation.
- Develop and implement purposeful, relevant and innovative in‑house events and functions that will generate new traffic to the community.
- Conduct in‑depth interviews with prospective residents and other necessary parties to determine qualifications for residence into the community.
- Conduct in‑depth competition studies to determine strengths/weaknesses, census levels, rental rates, the range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc.
- Manage inventory and distribution of all collateral marketing materials including handouts, postcards, brochures, etc.
- Identify overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community or in individual instances.
- Perform additional job duties as assigned.
Qualifications
- Bachelor’s degree in business, marketing, or a related field (preferred).
- 3+ years of outside sale experience. Senior Living sales experience a plus.
- Proven track record of success in senior living sales or a similar industry.
- Strong leadership skills with the ability to inspire and motivate a sales team.
- Excellent communication and interpersonal skills to build relationships with diverse individuals and groups.
- English language skills adequate to allow communication with residents and staff, and to understand written and verbal instructions.
- Exceptional customer service orientation with a focus on resident satisfaction.
- Proficiency in using CRM software, Microsoft Office Suite, and other sales tools.
- Ability to work independently, prioritize tasks, and manage time effectively.
- Ability to work evenings, weekends, and holidays, as required.
- A caring disposition towards the elderly.
- Must have an active current driver’s license in good standing.
- Typing skills.
- Have a neat, professional, courteous manner and appearance.
- Exceptional problem solving, conflict management, and budgeting skills.
Benefits
- Competitive salary.
- Performance‑Based Bonus Program that incentivizes diligent efforts and outcomes.
- Medical, dental, vision, life/AD&D, Flexible Spending Account, Short Term Disability, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance.
- 401(k) plan with a competitive match program.
Equal Opportunity Employer / Drug‑Free Workplace.
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