- Location 11575 Heron Bay Blvd Suite 200,Coral Springs, FL, 33076,United States
- Employee Type FT Exempt
- Required Degree 4 Year Degree
About Site Impact
Site Impact is a leading multi-channel marketing technology company helping brands and agencies reach targeted audiences at scale. We combine a proprietary identity graph, real-time analytics, and a commitment to innovation to create measurable results for our partners.
The Opportunity
The Director of Sales is a critical leadership role within Site Impact's revenue organization. This position owns net-new revenue generation across the company, leading the Business Development team responsible for prospecting, pipeline development, and closing new logo business.
This leader will build, coach, and scale a high-performing team of Business Development Executives (BDEs) to drive predictable new business growth, expand Site Impact's customer base, and strengthen our market position across key verticals.
What You'll Do
- Build, lead, and mentor a high-performing team of Business Development Executives.
- Set clear, measurable goals and KPIs for each team and individual contributor, including activity, pipeline, and revenue targets and hold the team accountable for achieving them.
- Provide coaching, accountability, and performance management across the new business sales function.
- Foster a collaborative, high-performance culture grounded in Site Impact's CHAMP values.
- Implement process improvements and best practices to scale the new business engine efficiently.
New Business & Revenue Generation
- Own the new logo revenue number and drive consistent month-over-month, quarter-over-quarter new business growth.
- Partner with the Chief Revenue Officer to develop sales strategies, outbound prospecting initiatives, vertical go-to-market plans, and new business revenue targets.
- Support BDEs with deal strategy, complex negotiations, and enterprise-level opportunities.
- Lead by example on strategic deals, joining client meetings and helping advance and close key opportunities.
Pipeline, Forecasting & Performance Management
- Monitor pipeline activity, conversion metrics, and sales velocity to ensure consistent new business performance.
- Maintain accurate, disciplined forecasting and reporting in the CRM.
- Identify pipeline gaps and deploy targeted prospecting and outreach plans to address them.
- Establish and enforce a consistent sales methodology, deal qualification framework, and stage-gate process.
- Collaborate with Marketing to improve lead generation, outreach effectiveness, messaging, and sales enablement collateral.
- Partner with Product and Marketing on competitive positioning, pricing, and new offering rollouts.
- Ensure BDEs are equipped with the training, tools, and content needed to win net-new business.
- Partner with the Director of Account Management to ensure seamless handoffs from new business close through onboarding and long-term account ownership.
- Align with the Director of Operations & Training on onboarding, ramp, and ongoing development programs for new sellers.
- Work cross-functionally with Product, Media Fulfillment, and Finance to ensure deals are structured for clean execution and timely revenue collection.
Weekly Business Reviews (QBRs)
- Conduct weekly business reviews with each BDE to review pipeline health, activity, conversion, and new business performance.
- Participate in weekly business reviews with the Chief Revenue Officer to report on new business goals, forecast accuracy, and team performance.
What Makes You a Great Fit
- Hunter Mindset & Sales Leadership: Proven ability to lead, mentor, and hold a high-performing new business sales team accountable to aggressive growth targets.
- New Logo Track Record: Demonstrated success delivering measurable new business growth, with a deep understanding of outbound prospecting and complex B2B sales cycles.
- Relationship Builder: Exceptional interpersonal, communication, and presentation skills; able to engage executives and key decision makers.
- Analytical & Process-Driven: Strong strategic thinking, data analysis, and problem-solving skills with disciplined CRM, pipeline, and KPI management.
- Adaptable & Collaborative: Comfortable in a fast-paced, evolving environment while partnering across multiple departments.
Key Qualifications
- Bachelor's degree preferred in Marketing, Business Administration, or a related field.
- 7+ years of experience in B2B sales, business development, or related field.
- 3+ years of experience in a leadership role managing new business sales teams.
- Understanding of digital marketing strategies, tools, and trends, preferably in data, advertising, or marketing technology.
- Proven ability to meet or exceed new business revenue and pipeline goals.
- Disciplined user of CRM, sales engagement, and forecasting tools.
Why Site Impact
- Competitive base salary with uncapped commission tied directly to new business growth.
- Unlimited PTO so you can take the time you need to recharge and stay at your best.
- Health, dental, vision, and 401(k) with company match.
- Hybrid work schedule available after a 90-day onboarding period.
- Career growth in a dynamic, innovative marketing technology company.
- Culture built on CHAMP values - Create the Wow, Honor Commitments, Act Like an Owner, Make Quality Personal, and Put the Team First.